Place Quick Orders In A Few Clicks
One platform with many order types

Delivery
Intraday
Good till Triggered (GTT)
Margin Trading Facility (MTF)
After-Market-Orders

Analyse Trends Confidently
Features to help you make better entry and exit decisions
New to Buying Stocks?
Go to ‘Account’ → Enable ‘Upstox for Investor’



New to Buying Stocks?
Go to ‘Account’ → Enable ‘Upstox for Investor’

Discover stocks easily
With curated stock lists such as UpTrend, Best for Beginners, Everyday Brands, etc.

Invest in them confidently
With 6-point investment checklist and analyst ratings to buy, sell or hold a stock

Stock like you shop
Simplified buying and selling experience
₹20
Futures
₹20 per executed order or 0.05% (whichever is lower)
₹20
Options
Flat ₹20 per executed order
Calculate Brokerage & Margin Easily With These
Getting started with your investing journey?
From beginner to advanced, we cover all levels of learning
Upcoming IPOs
Pre-apply for IPO of companies that are making their market debut
Upcoming IPO
Mobikwik IPO
Emcure Pharmaceuticals IPO
Go First (Go Airlines) IPO
Wellness Forever Medicare IPO
Navi Technologies IPO
BoAt IPO
EBIXCASH IPO
OYO IPO
FabIndia IPO
Bharat FIH Limited
Snapdeal Limited
Puranik Builders Limited
Droom Technology Limited
Biba Fashions Limited
Aadhar Housing Finance Limited
Blue Jet Healthcare Limited
TATA Technologies Limited
Deltatech Gaming
Akanksha Power and Infrastructure Limited
Veefin Solutions Limited
Frequently Asked Questions
Is it safe to invest in the stock market?
Yes, stock market investing can be safe if it’s backed by adequate research, due diligence and you stay invested in the market for the long term. Usually there’s a misconception that investing in the stock market isn’t safe due to its volatile nature. However if you invest in fundamentally sound companies then stock market investing can be very rewarding and can help you beat inflation. This is evident from NIFTY 50’s growth in the last 25 years. NIFTY 50 represents India’s top 50 listed companies and those who invested in NIFTY 50 via Mutual Funds have made ~13% annualised returns since 1999.
How can I learn about the stock market?
When it comes to the world of investing, there are tons of resources and it can get overwhelming going through all of them. So to help you get started we’ve curated a list of the best books, videos, courses that our team and experts swear by:
- LIST OF BOOKS
- Technical Analysis Explained by Martin Pring
- Japanese Candlestick Charting Techniques by Steve Nison (for a deeper dive into Technical Analysis)
- Options Volatility” by Sheldon Natenberg.
- Trading in the Zone by Mark Douglas
- Market Wizards by Jack Schwager (where they chat with top traders)
- When Genius Failed by Roger Lowenstein
- The Intelligent Investor by Benjamin Graham
- Common Sense on Mutual Funds by John Bogle
- Indian Mutual Funds Handbook” by Sundar Sankara
- LIST OF INVESTING VIDEO PLAYLISTS BY TEAM UPSTOX
- LIST OF ONLINE COURSES BY TEAM UPSTOX
- Options Trading – Basic Course
- Technical Analysis – Basic Course
- How to manage your Intraday trade
- Options Trading – Advanced Course
- Basics of Stock Market
- Option Indicators and Option Greeks
You can register for these here: Investor Masterclass
Hope this list gets you started on your investing journey!
What is the difference between stocks and shares?
Investors generally tend to use the words stocks and shares interchangeably. While this is not wrong per se, there is a small difference between the meanings of these two words. Shares essentially represent a portion of ownership in a company. For instance, when you hold 1 share out of 100 shares of a company, you essentially enjoy 1/100th of the company’s ownership.
The term ‘stocks,’ on the other hand, is used to refer to a collection of shares in one or more companies. For instance, if you hold 100 shares of a company, you hold the stock of the company. As you can see, the difference between the two words is quite minor. However, for all intents and purposes, the terms stocks and shares are used in place of each other today.
How do stocks make you money?
Venturing into the stock market can be both exciting and rewarding. But how exactly do stocks make you money, let’s find out:
Capital Appreciation: When you buy a stock, you’re essentially buying a piece of a company. If the company does well, its stock value may increase over time. By selling your stock at a higher price than what you paid for, you earn a profit. This difference is your capital gain.
Dividends: Some established companies distribute a portion of their earnings back to shareholders. These payouts, known as dividends, can provide a steady income stream. Not all companies offer dividends, but those that do can enhance your overall returns.You can refer to the ‘High Dividend Yield’ Smartlist for such stocks.
Power of Compounding: Remember, the earlier you start, the more you let your investments enjoy the magic of compounding. As you reinvest returns, your money grows exponentially over the long run.
Do I lose money if stocks go down?
A drop in stock price doesn’t automatically translate to lost money, here’s why:
Unrealised vs. Realised Loss: When a stock dips below your purchase price on Upstox, it reflects an “unrealised” loss and will appear in red in your portfolio. It’s not until you hit that ‘Sell’ button and finalise the transaction at a lower price than your buying price, that the loss becomes “realised”.
Strategic Holding: Just because a stock’s price is in the red today doesn’t mean it won’t soar tomorrow. Keeping a long-term perspective can sometimes help in navigating the market’s ups and downs.
To ensure you exit a trade in profit, you can use some of these features on Upstox:
- Set a price alert
- Place a GTT Order with Stop-Loss & Profit Target
Who gets the money when I buy a stock?
Say you’ve decided to invest in a particular stock after extensive research and due diligence. Now, when you purchase the said stock from a stock exchange such as the BSE or the NSE, the amount of money that you pay for the stock will be sent to the trading account of the seller of the stock. This seller may be another individual or an entity, and not the company itself.
However, if you purchase a stock during an IPO, rather than from the BSE or the NSE, the amount that you pay for the stock will go towards the promoters of the company or the company making the issue.
Do I need a demat account to buy stocks?
A “Demat account” is an acronym for “Dematerialised account”. As you need to have a bank account to deposit your money and earn interest, in the same way, you need to open a Demat account to buy or sell financial securities such as stocks and Equity Traded Funds (ETFs).
When you buy stocks or shares, they will get credited to your account. When you sell the stocks or shares you have purchased, they will get debited from your account.
By opening a Demat account, you do not need to transfer your share certificates physically to the buyer. You need to link your bank account with your Demat account, through which you can easily buy and sell shares. It does not only save your time, but it also reduces the transaction cost.
How to become a stock market partner with Upstox?
To become a partner (sub-broker) with Upstox and earn brokerage commission and account opening incentives, click on this link Become Sub Broker and follow these steps;
- Sign up with your details name, email, phone number, city, and state.
- Enter PAN
- Pay a one-time registration fee
- Verify Email ID
- Open your Demat + Trading account with just a PAN and Aadhaar
- Upload the necessary documents
- Upload your photograph
- Upload your educational certificates (optional)
- Submit your IPV video
- eSign your Partner agreement
Start earning for every user you successfully refer and enjoy a share of the brokerage from each trade placed.
What do I need to buy stocks online?
You will need to have a Demat and Trading Account that is linked to your PAN and a bank account to be able to buy and sell stocks online.
How do I buy stocks online on Upstox?
Using these powerful tools analyse trends and find trades easily:
- 100+ indicators and 80+ drawing tools on TradingView and ChartIQ charting libraries
- Option Chain with Greeks, PCR, IV data, OI Analysis, Greeks, Max Pain, India VIX
- F&O and Stock smart lists – Top Traded, Most Active, Gainers and Losers
- Readily available Fundamental Data and Trend analysis
- Pre-curated strategies for NIFTY 50 and BANK NIFTY
- Found a trade? Follow these steps to place your order
Step 1: Click on the stock you want to place an order from the watchlist.
Step 2: Click on Buy on the scrip details screen to view the order entry screen.
Step 3: On the order entry screen you need to enter the values in mandatory fields. i.e. Quantity, Price, Trigger Price, etc. Check this section on how to fill the Order entry screen. Refer to “How to Fill Order Entry” section below.
Step 4: Tap on ‘Review buy order’ or ‘Review sell order’ to view the Order Summary. If you have disabled the order summary (in the next step), you can just swipe to place your order.
Step 5: On the order summary screen, tap on ‘Submit order’ to place your order. You can expand the taxes and charges section to view the applicable charges. You can also select the ‘Don’t show this review screen’ checkbox to skip the summary screen and place your orders directly from the Order entry screen from the next time. You can also enable/disable order summary screen from the Settings menu under the Account tab.
You can read more about this here: How can I add funds to my Upstox account?
How do I open an online brokerage account with Upstox?
Step-by-step guide on opening an online Upstox Demat account
Step 1: Enter essential details – mobile number, email address, PAN and other personal details
Step 2: Verify your identity by taking a live photo.
Step 3: Verify bank account details
Step 4 (Optional): Add a nominee to your account
Step 5: eSign and done!
We will now verify your application and update you on the status within 48 hours.
Eligibility criteria to open an Upstox Demat account
- You need to be over 18 years
- You have to be a resident of India
- Your PAN should be linked to Aadhaar
How do I fund my online brokerage account?
Step 1: Login to the Upstox app using your 6-digit Pin or Biometrics.
Step 2: Click on the ‘Account’ tab.
Step 3: Click on ‘Add funds’ as per the trading account
Step 4: You can add funds in any one of the following ways:
- Net Banking
- UPI transfer
- Google Pay (GPay)
- NEFT/RTGS/IMPS
- Cheque
Read more about this here: How can I add funds to my Upstox account?
How do I keep track of my stock portfolio?
Your online brokerage account will provide you with access to real-time quotes, charts, and other information to help you keep track of your stock portfolio.
Are there any fees or taxes associated with buying stocks online?
Yes, there may be fees and taxes associated with buying stocks online, such as brokerage fees, transaction fees, and capital gains tax. It is important to research and understand these costs before making any purchases. You can read the fees and taxes on Upstox here Brokerage Charges
Buying Indian Stocks
The term investment traditionally implied investing in gold, real estate, and fixed and real assets. However, the term has evolved over time and gained popularity. The historical data suggest the returns from the stock market are more when compared to traditional investment returns. Investing in shares for long periods provides higher wealth creation opportunities. So, let’s understand some basics of the stock market, followed by how to buy Indian shares online.
Steps to buying Indian stocks online
The present digital age facilitates buying and selling of stocks online with just a few clicks. Below are the simple steps to follow:
Get a PAN Card -
The first step is to obtain a Permanent Account Number (PAN). PAN is the mandatory document required to open a Demat account or a trading account. As per the government mandate, PAN is a compulsory document that is also valid identity proof. The individual receives a 10-digit alphanumeric number on registration. For all online financial transactions, you are required to state your PAN, which is also used to assess your tax liabilities.Open a Demat and Trading Account -
To buy Indian stocks, it is mandatory to open a Demat account. The broker allocates a unique Demat account number. The account holder can hold the securities in dematerialised form to buy and sell stocks online. By registering with National Securities Depository Limited (NSDL) or Central Securities Depository Limited (CSDL), or both, one can open an account with a Depository Participant (DP). Operationally, it is very similar to how you operate your bank account.Select/Register with a Broker-
After you have opened a Demat account, there are SEBI-authorised brokers and investment platforms that are the intermediaries for trading in the actual stock market. You cannot trade directly. It is implied that these brokers will have some brokerage fees that may vary from one to another. You may assess the cost factors while shortlisting the broker/platform. It is also advised to assess the range of securities that the broker offers.Link bank account with Demat account -
The trading happens through a Demat account, but for actual financial transactions, having a bank account is mandatory. By linking the two, payment processing can be taken care of seamlessly to buy and sell stocks.Obtain the Unique Identification Number (UIN) -
As mandated by SEBI, you must have a UID for all transactions exceeding Rs. 1 lakh. You can obtain your UID through Point of Service ( POS) agents appointed by NSDL.
After completing all the steps, you are now ready to start trading in the stock market. Being aware of and updated on market trends is elemental for successful trending. On that note, let’s look at some factors you should consider while trading.
Consideration for online stock purchase
A few factors that should be considered on how to buy Indian stocks are-
- Thorough research and analysis of the company you are considering investing in. Study the past and current performance trends.
- Consider the beta value of the stock to assess its degree of volatility. Stocks with a beta value above 1 are considered to be highly volatile, thus, fall under the high-risk stocks category.
- Review the PE ratio of the shortlisted stocks.
- Check the financial health of the company by considering the dividend payout consistency.
Conclusion
Online trading enables and empowers you to stay on top of the trading game. However, choosing the right platform and trusted financial partner is of utmost importance. Make a wise and informed choice by opening your account with Upstox.