Birla Pivot hits ₹1,000 crore revenue milestone in first year of operations

Birla Pivot, which is Aditya Birla Group’s B2B e-commerce platform for building materials, has hit the ₹1,000 crore revenue milestone in its first year of operations, according to an exchange filing by Grasim Industries.

The company now aspires to hit $1 billion or about ₹8,300 crore in revenue in the next three years. The B2B e-commerce platform was launched in August 2023 by Kumar Mangalam Birla, Chairman of Aditya Birla Group.

Birla Pivot offers a wide range of essential construction materials like cement, steel, plywood, sanitaryware, tiles, among others. The company has also introduced its private label for plywood and tiles in response to the increasing demand for superior yet cost-effective products, it said.

Its customer base include top-tier engineering, procurement and construction (EPC) companies, civil contractors, real estate developers, original equipment manufacturers (OEMs), fabricators, dealers and retailers. The company claims to have made successful deliveries to over 200 cities across 25 states while having established a robust network of suppliers and logistics providers. It is worth noting that through the group’s subsidiaries like UltraTech Cement, Aditya Birla Capital and Aditya Birla Renewables, it is already a prominent name in the cement industry.

Sandeep Komaravelly, CEO of Birla Pivot elaborated on the company’s aspiration to reach $1 billion revenue in the next three years. “India's construction industry is undergoing exponential growth and is projected to reach $1.4 trillion by 2025. With less than 2% digital penetration, the construction industry faces many challenges – from fragmented supplier networks, and logistical bottlenecks to access credit. Birla Pivot's vision is to leverage technology to create smarter and more efficient solutions across the value chain for buyers and sellers,” he said.

Grasim shares closed 2.0% higher at ₹2,284 per share today following the announcement. The stock has returned over 33% since last one year.