Aditya Birla Capital launches omnichannel D2C platform, aims to add 30 million users in 3 years
Upstox
2 min read • Updated: April 16, 2024, 7:43 PM
Summary
The ABCD D2C platform has been developed in a record 12 months and offers a comprehensive portfolio of 22 financial products and services, ranging from UPI and bill payments to financial offerings such as loans, insurance, and investment options.
Aditya Birla Capital, the financial services arm of the Aditya Birla Group, on Tuesday announced the launch of its omnichannel D2C platform ‘ABCD’.
Through this platform, the company plans to enhance its digital transformation journey and targets to add 30 million new users over the next three years.
The launch of ABCD represents a significant milestone for Aditya Birla Capital, marking its evolution into a full-stack financial services provider, the company said in filing to the stock exchanges.
Commenting on the same, Kumar Mangalam Birla, Chairman, Aditya Birla Group, described this initiative as a "coming of age" moment for the company. He added that the ABCD D2C platform is a positive stride towards accelerated growth and taking a leadership position in the financial services space.
"I am confident that this platform will serve as a growth catalyst across the ABC and ABG ecosystem, and the interplay between financial services stack and the Group’s diverse businesses will foster a win-win synergy for superior product innovation and unique value creation for all stakeholders,” Birla said.
Meanwhile, emphasising the platform's role in integrating customer experiences across various channels, Vishakha Mulye, CEO, Aditya Birla Capital Limited, said, "We formed ABCD to build the omnichannel layer that will help us acquire customers digitally at scale and meet all their financial needs through a unified digital-first platform."
The ABCD D2C platform has been developed in a record 12 months and offers a comprehensive portfolio of 22 financial products and services, ranging from UPI and bill payments to financial offerings such as loans, insurance, and investment options. The platform also offers comprehensive personal finance tracking such as ‘My Track’.
This initiative is part of Aditya Birla Capital's broader strategy to drive quality and profitable growth across its businesses, which have seen significant achievements in recent years, including a doubling of the NBFC’s AUM to over ₹1 lakh crore.
Shares of Aditya Birla Capital closed 1% lower at ₹203.5 apiece on the NSE.