UP govt bullish on Noida Film City project, sees 50,000 direct, 5-7 lakh indirect jobs

The upcoming Noida International Film City project is expected to generate around 50,000 new jobs, while creating indirect employment opportunities for 5 lakh to 7 people, the Uttar Pradesh government said.

The state's bullish views on the much-awaited project was shared on Friday, after agreement to construct the film city was inked between Bayview Projects and the Yamuna Expressway Industrial Development Authority (YEIDA).

While YEIDA is an official agency of the UP government, Bayview Projects is a consortium backed by filmmaker Boney Kapoor and real estate developer Ashish Bhutani.

"...the construction of the Film City will provide employment opportunities to 50,000 people from the state and neighbouring states, while indirectly benefiting five to seven lakh people with job opportunities," the government said in a statement.

Construction to begin in 4-6 months

"Construction of the Film City is scheduled to begin within the next four to six months, with film-related activities expected to commence within three years," YEIDA chief executive officer Arun Vir Singh said.

This initiative, he said, will benefit numerous individuals with talents such as actors, technicians, mixers, cameramen, and storytellers, who, "despite possessing exceptional skills, face challenges accessing platforms within the state itself".

Singh also said that this film city will be "completely different" and whatever shortcomings exist in the film cities across the country will be addressed here.

"A significant advantage is the reduced travel time due to its proximity to Jewar airport, offering a level of convenience not found in cities like Mumbai or Hyderabad, where travel can be time-consuming," he said.

Film institute to be set up

The establishment of a film institute within the complex underscores the state's commitment to nurturing talent and realising the dreams of youth aspiring to pursue careers in filmmaking, an official statement noted.

The government further said the project aims to fulfil the aspirations of the people of state seeking opportunities in the film industry and provide a viable alternative to established hubs like Mumbai, Hyderabad, and Chennai.

According to Singh, advanced technologies like sound mixing and VFX will also be integrated into the film city's infrastructure.