Invest in Ideas for a stable future with smallcases 🚀

Blog | Investing

We live in a day and age where equity investing has become an integral part of investing in your future. Several technological and behavioural shifts around equity investing (over the last decade) have contributed to this factor.

Investing platforms have become easy points of access. Even the general interest in equity investing has spiked. Gone are the days when gold and government bonds were the stars of a person’s portfolio.

This recent spike in equity investing has led to an outburst of information. After all, we are in the age of technology. But, this outburst of information is a double-edged sword.

Yes, an investor needs to know and be aware of what they are investing in. But an investor is also flooded with an outburst of information around investing.

All the information scattered across the internet makes equity investing an elusive process. Even to a point where investors no longer understand what they are investing in.

So, how can retail investors who are laymen like you and I overcome this problem? How can one invest in their future more efficiently yet seamlessly? And more importantly, how can one invest in what they understand? Presenting smallcases - an ideal investment vehicle for long-term wealth creation.

A smallcase is a basket of stocks/ETFs that follows a theme, a strategy, or an objective. In other words, using smallcases, you can choose and invest from a plethora of ideas you understand. From sector-based smallcases to thematic smallcases, there is an idea for everyone.

But, how do smallcases make equity investing seamless and still be efficient? Here are some ways in which smallcases make your investing experience seamless yet efficient:

1. Invest in Ideas you understand

Each smallcase is a basket of stocks/ETFs that follows an idea, a strategy, or a theme. Thus, each smallcase has its unique rationale.

smallcase rationales are simple ideas that laymen like you and I can understand before investing.

For example, the All Weather Investing smallcase is built to sustain in any market condition. This smallcase achieves the same through asset allocation, and that too via ETFs. Thus, it is a pocket-friendly investment.

On the other hand, the Dividend Aristocrats smallcase invests in companies that have been consistently increasing dividends. This smallcase is best-suited for investors who are looking for a secondary income.

Similarly, there are sector-tracking smallcases, ETF-based smallcases, and even a smallcase that benefits from India’s digital revolution - Digital Inclusion smallcase. In short, there is a smallcase for everyone.

2. Portfolio-based investing

Through smallcases, you can invest in the stock market. Simultaneously, you can also enjoy the benefits of diversification through portfolios. Diversification helps one stay protected even during poor market conditions.

3. Managed by experts

SEBI-registered research professionals manage and curate smallcases. Additionally, smallcases are also rebalanced periodically. With regular rebalances, your portfolio stays healthy. So, why worry when you can leave the research to experts?

4. Your investments are in your control

While investing via smallcases, your funds are in your control as smallcases come with no lock-in period. Additionally, smallcases have zero exit load too.

5. Transparency

You can track and compare the performance of a smallcase against any market benchmark across many time frames. This way, you can effectively assess your investments.

The best of seamless investing for a better future is here. Invest in ideas you understand with smallcases in three clicks. So, why wait when you can add colours to your ideas? Get started with smallcases.

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