Tanla Platforms gains over 3% after launch of generative AI tool Trubloq.AI
Upstox
2 min read • Updated: February 27, 2024, 11:57 AM
Summary
The AI tool will create a one-stop portal for cleaning up all digital assets while ensuring 100% compliance, strengthening user protection through intelligent compliance suggestions and whitelisted CTAs, Tanla Platforms informed the stock exchanges.
Shares of software solutions provider Tanla Platforms gained more than 3% on Tuesday after the company announced the launch of a new generative Artificial Intelligence (AI) tool Trubloq.
The company, in a stock exchange filing, said that the new AI-powered tool will help telecom companies, enterprises, regulators, and users in multiple ways. It will help cut down registration time for headers and templates by 80-90% through content recommendations and auto approvals, the company said.
The solution will create a one-stop portal for cleaning up all digital assets while ensuring 100% compliance, strengthening user protection through intelligent compliance suggestions and whitelisted CTAs.
The company said that Trubloq ai platform will reduce enterprise SMS cost by 10-15% through template optimization. With the use of registration APIs, automatic asset approval, and brand-specific short URLs, SMS promotional campaigns can now be fully executed within just 20 minutes.
Tanla Platforms is a market leader in the DLT scrubbing market for SMS and a Communication Platform as a Service (CPaaS) player.
The company said that the blockchain product Trubloq by leveraging Gen AI in content creation and recommendation will help digital assets to be fully compliant and whitelisting CTAs to protect from malicious actors.
Tanla mentioned that India features among the top 20 countries for spam and more than 70% people have reported to have received 4-plus unwanted messages every day.
The company’s solution has reduced spam by over 60% and it is used by three of four top telcos in India.
Tanla Platforms also said that its another WhatsApp-based solution specifically addresses the needs of simplifying the end-to-end process – from selling products on WhatsApp to engaging with customers for the small and medium businesses. Equipped with advanced features, the solution enables ONDC seller app interface on the WhatsApp platform.
Tanla shares hit a high of ₹1,020 apiece on NSE in morning session. The stock was trading up 2.27% at ₹1,010.95 at 11 am.