RO Jewels Limited is an India-based company, which is engaged in the wholesale business of gold and silver chains. The Company sells gold-based chains, bracelets, gold/silver bars and necklaces. It procures gold and silver majorly through the bullion market and partially from the local markets in Ahmedabad. It purchases only readymade chains and other jewelry from the jewelry manufacturers or independent jewelry wholesalers located in Ahmedabad and Mumbai. These are then sold through its showroom situated at Manek Chowk, Ahmedabad and by its marketing and sales team directly to other jewelry stores. Its jewelry is widely sold throughout Gujarat only through business-to-business marketing and/ or direct/outbound marketing strategy. Its chains include Machine Chains, Fancy Pipe Chains, Hand Made Chains, Nawabi Chains, Lotus Chains, Indo Italian Chains, Hollow Chains, Singapore Chains, Bahubali Chains, and CZ Chains. Its bracelets include Nawabi Bracelets, and Lotus Bracelets.