Spicejet Limited was launched with an objective to deliver the lowest air fares with the highest consumer value to price sensitive consumers. The company has an alliance with some of the best names globally like Honeywell, Weber Seats, etc. to ensure highest safety standards. SpiceJet provides services to Ahmedabad, Bagdogra, Bangalore, Chennai, Coimbatore, Delhi, Goa, Guwahati, Hyderabad, Jaipur, Jammu, Kochi, Kolkata, Mumbai, Pune, Srinagar, Varanasi and Vizag. The airline also brings out an in-flight entertainment magazine called 'SpiceRoute'. The magazine features content related to travel and destinations in India, trendy food recipes and restaurants as well as art and culture across the nation including socially conscious citizens with a section dedicated to children.