DhanSafal Finserve Limited, formerly Luharuka Media & Infra Limited, is a diversified financial services company. The Company's primary focus is providing inter-corporate loans, personal loans, loans against shares and securities, loans against properties, mortgage loans, auto/home loans, trade financing, bills discounting, and trading in shares and securities. The Company's products consist of Safal Udyog Loans, Safal MSME Loans, and Safal Sampati Loans (LAP). Safal Udyog Loans offer financing to help with the customer's business' day-to-day expenses, such as buying inventory, covering bills, or expanding operations. Safal MSME Loans provide access to funds for expanding operations, upgrading technology, or fulfilling working capital needs for small and medium enterprises. Safal Sampati Loans use the customer's property's value to provide funds for their business, new ventures, or debt consolidation, allowing them to leverage their property without selling it.