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Sadhna Broadcast Limited is a media and broadcasting company that runs multiple television channels. The company offers television broadcasting, advertising and media-related services to its customers in India.

It had its humble beginnings way back in 1977 as a small advertising agency. Over the years, the company has grown into a leading player in the media industry.

The company was officially established in May 1994. Later, it was transformed into a public limited company. A new certificate of incorporation, name change and conversion was issued in October 1994.

Sadhna Broadcast Limited's television channels include Sadhna TV, Ishwar TV, Sadhna Bhakti, Sadhna MP CG RAJ, Sadhna Plus News, VIP News, Rishu Movies and Har Khabar.

The market capitalisation of Sadhna Broadcast Limited stood at ₹59 crore as of January 20, 2024. Sadhna Broadcast share price has surged over 500% in the last three years.

Sadhna Broadcast Limited business operations

Sadhna Broadcast Limited has diverse business interests in sectors such as television media, advertising and broadcasting. The company has expanded its operations from one office in Delhi to centre in multiple cities. The company operates offices in Noida, Mumbai, Kolkata, Bhopal, Patna, Indore, Ranchi, Chandigarh, Raipur and Dehradun.

The company also manages multiple television channels that cover a range of content, including news, films, music and serials. The company caters to the needs of its viewers through a network of stringers, special correspondents and representatives at various centres.

In television media, Sadhna Broadcast Limited launched India's foremost socio-spiritual TV channel, Sadhna TV, in 2003. It was the first time in India that a satellite channel made extensive efforts to bring social and spiritual leaders onto a single platform, catering to both contemporary and traditional viewers.

In advertising, Sadhna is a premier outdoor and print advertising house. It has its corporate office in New Delhi and a nationwide branch network and serves some of the best-known public and private sector clients. The company is the exclusive concessionaire for advertising on various platforms. The company’s outdoor advertising services include hoardings, bus shelters, pole kiosks, and roadway buses. The company offers its outdoor advertising services in Delhi NCR and many other cities. Several state and central government departments and private organisations utilise Sadhna's services for publicity campaigns.

In publication segment, the company operates Sadhna Path. It is an exclusive Hindi monthly that provides news and information on various socio-cultural aspects, health-related issues and astrological studies.

In technology, Sadhna Broadcast Limited has played a crucial role in helping television channels, both in entertainment or news segments, in solving technical issues. The company’s technical solutions include providing outdoor broadcast vans, portable live uplink and downlink devices. It also provides cost-effective equipment, broadcast software solutions, studio setups and media office infrastructure.