PlatinumOne Business Services Limited offers business process management services to mid-size and large corporations. It helps companies meet their customer acquisition needs in the fast-moving consumer goods (FMCG), furniture, insurance, real estate and software. The company's services include lead conversion, lead generation, channel management, customer care, sales enablement and loyalty programme. Headquartered in Maharashtra's Thane, the company was originally incorporated as PlatinumOne Wealth Advisors Private Limited in 2008. It was renamed to PlatinumOne Business Services Private Limited. It was again renamed to PlatinumOne Business Services Limited.
Business operations
PlatinumOne delivers services like lead conversion, customer care, lead generation, loyalty programs and channel management through its call centres. Working with its clients, the company articulates process design, people technology and Infrastructure. The company uses various calling modes like predictive or preview that are used based on speed and accuracy.
The company's BPO services can be classified into four broad categories:
Lead conversion
It deploys a channel research approach that uses its client's leads across their lifecycle through voice support as well as live web chat for real-time interaction. PlatinumOne also offers planned follow-ups through email and voice calls.
Loyalty program
The company uses upsell and cross-sell opportunities to deliver optimised Lifetime Customer Value for its clients.
Channel support
The company offers two-way communication between senior sales management and the channel partners. Its proprietary CRM supports clients across the value chain of managing channel partners. The company offers a comprehensive service starting with the recruitment of the partners and communication with them about the client's new products and incentive schemes. Further, it goes all the way through to taking orders, and feedback about products, services and consumer behaviour.
Customer support
PlatinumOne offers omni-channel, proactive and customer support services to augment the customer experience for its clients. Continuous engagement and prompt customer query-handling offered by the company help its clients to increase trust, loyalty and retention among customers.
PlatinumOne started its outsourcing journey with ICICI Prudential Life Insurance Company Limited as its first client in 2009. In 2012, the company shifted to a new headquarters to accommodate its growing strength.
The company received ISO 27001: 2013 certification issued by the United Registrar of Systems in 2017. The next year, it opened branch offices in Haryana’s Gurugram and New Delhi. It also bought its first office in Thane. In 2019, the company opened a branch in Kolkata.
The company’s client base includes the likes of Godrej Properties, Godrej Interio, Edelweiss Tokio Life, Tally Lodha Group, Nippon and Capital Foods.
As of January 25, 2024, PlatinumOne Business Services Ltd's market capitalisation is valued at over ₹25 crore. PlatinumOne Business Services share price has slumped over 35% in the last year.
PlatinumOne Business Services Financial Highlights
- Revenue: PlatinumOne Business Services reported revenue of ₹34.48 crore in FY26 vs ₹30.96 crore in FY25. It showed an increase of 11.37% on a yearly basis.
- Operating Profit: PlatinumOne Business Services reported an operating profit of ₹4.59 crore in FY26 vs ₹2.17 crore in FY25. It showed an increase of 111.52% on a year-on-year basis.
- Net Profit: PlatinumOne Business Services reported a net profit of ₹3.58 crore in FY26 vs ₹1.55 crore in FY25. It showed an increase of 130.97% on a yearly basis.
