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Before the 1990s, the BCCI sometimes had to pay Doordarshan for the privilege of telecasting cricket. Today media rights account for a staggering 70% of the BCCI’s revenue. The IPL has been one of the key factors that has transformed cricket not just in India, but also globally. The IPL is a commercial powerhouse, with its massive fanbase and diverse revenue streams making it a dominant force in India's consumption.
In 2024 IPL reached an audience of ~60 crore, nearly half of India's population