Rentomojo IPO will open for subscription on 9 September 2026. The IPO will remain open till 11 September, followed by listing on 17 September. The company is an online rental and subscription service provider of furniture and appliances through its technology-enabled full-stack D2C platform.
The company provides flexible long-term subscriptions to consumers of essential household products by managing the complete life cycle of the assets through category management, sourcing, refurbishing, servicing, reverse logistics, and multi-cycling of the same. On March 31, 2026, the company was serving 2,53,825 active subscribers in 29 cities across India.
Rentomojo runs an integrated model at the confluence of e-commerce, subscription, and re-commerce models. It has a platform that handles 11 touchpoints of the consumers, which include order placement, risk assessment, delivery, installation, collection, repair, upgrade, relocation, product transfer, pickup, and refund.
In FY26, the firm executed 17.52 lakhs operations touchpoints, while in FY25 and FY24 the number was 12.09 lakhs and 9.18 lakhs, respectively. Operations touchpoints are defined as deliveries, pick-ups, replacement, repair, and relocations.
The portfolio consists of diverse furniture and household appliances such as beds, mattresses, wardrobes, sofas, televisions, washing machines, refrigerators, and water purifiers. As of March 31, 2026, the company had a total of 851,184 live items in its portfolio. In addition to branded items from companies like Haier, Wakefit, Livpure, and Duroflex and private label items of the company, including refrigerators and washing machines which have been manufactured in collaboration with Dixon Technologies, as well as branded water purifiers.
The company uses the omni-channel approach, including the online ordering system and the experience stores of the company. As of March 31, 2026, the company had 82 experience stores in different parts of India, operating in 17 cities. In addition to these, there were 20 warehouses belonging to the company with a total warehousing capacity of 5,38,933 sq. ft.
As of March 31, 2026, the company had 2,53,825 live subscribers compared with 1,94,262 in FY25 and 1,49,498 in FY24. This is due to the predictable recurring revenue model based on monthly subscriptions and auto-renewal terms Rentomojo has in place. The company’s average subscription length did not fluctuate too much, standing at 18.04 months in FY26, whereas its repeat rate rose to 50.41% from 46.55% in FY25.
Occupancy ratios were kept at 83.3%, 82.8%, and 86.4% in FY26, FY25, and FY24, respectively. The gross number of items ordered went up to 9,89,931 in FY26, from 6,94,785 in FY25 and 5,24,949 in FY24. The company reduced its delivery turnaround time to 2.35 days from 3.77 days in FY24.
One of the critical features of the business model of the company is its re-commerce stack that allows refurbishing and redeployment of products through several subscription cycles. In FY26, the number of refurbishments was 6,17,525 against 4,74,886 in FY25 and 3,62,968 in FY24. Product refurbishment is possible by the extensive team of technicians, carpenters, painters, and other operational staff. This helps the company in increasing asset life, reducing capex and improving product availability.
The company enjoys 61.3% organic traffic in FY26 compared to 67.3% in FY25. The ratings of the Android application have improved to 4.64 as of March 31, 2026, against 4.43 in FY25 and 4.33 in FY24. The total downloads of its mobile application between April 1, 2023, and March 31, 2026, are more than 2.90 Mn.
The market for renting home furniture and appliances in India is evolving to become a fast-growing market due to fast urbanisation, mobility of the labour force and increased preference for flexible/access-based consumption.
The total market size for the home furniture and appliances rental market in India grew from around ₹350 crore in CY21 to ₹1,550 crore in CY25 at a CAGR of around 45% and is expected to reach around ₹6,030 crore by CY30 at a CAGR of around 31%. However, penetration of renting in India is quite low, thus leaving much room for the young and mobile population of India to prioritise affordability and flexibility over ownership. It also enjoys a sizable TAM of around ₹69,520 crore in CY25 that is expected to increase to around ₹1,17,210 crore by CY30.
There is a strong fit between the structural trend toward flexible housing and flexible subscriptions in India and Rentomojo. The firm is operating in an environment that benefits from higher urban migration, shorter rental periods, higher costs of decorating houses at the start, and a preference of young people for flexible access models. As rental solutions continue to gain popularity, organised platforms with all-round solutions for sourcing, managing assets, refurbishing, logistics, and customer care services will find themselves in a better position because of increased awareness and penetration of the category. Rentomojo is offering its services by providing furniture and other appliances on the basis of flexible rentals, which matches the changing consumer needs.
Now, Rentomojo is launching its initial public offering (IPO), which consists of a fresh issue of ₹150 crore and an offer for sale of ₹1,106 crore. The total issue size of the IPO is ₹1,256.00 crore. Its shares will be listed on the NSE and BSE.
How to apply for Rentomojo IPO?
If you are interested in this investment opportunity but unsure how to apply for Rentomojo IPO, follow these steps.
When the public issue opens for subscription, one can follow this step-by-step guide on how to apply for the Rentomojo IPO on Upstox:
- Log in to your Upstox account, using your six-digit PIN
- After logging in, click on ‘Discover’
- On the ‘Discover’ tab, you will find the ‘Invest in IPO’ section
- Under the Invest in IPO section, look for the ‘Rentomojo IPO’ tab and click on it
- Now fill in all the required information, like ‘bid price’ and ‘lot size’
- Confirm and click on ‘Apply’
- Accept the mandate on your UPI app
