Bank of Baroda is a pioneer in various customer-centric initiatives in the Indian banking sector. Services offered by the bank include Retail Banking- such as deposits, loans, credit, and debit cards, Demat services, remittances, ECS (electronic clearing services), government business, etc., Rural and Agri Banking- such as deposits, agricultural loans, lockers services, etc., to rural customers and agricultural sector, Corporate Banking- like project finance, film finance, foreign currency, loans, working capital, finance treasury products, etc., to the corporate sector. Products & services are also offered for the SME sector and the company provides wealth management services to companies in the areas of insurance and mutual funds. In insurance, it offers services to HDFC and National Insurance Company. In mutual funds, it provides services to UTI Birla Sun Life, Reliance Mutual Fund, Sundaram, BNP Paribas, Franklin Templeton Investments, and Baroda Pioneer Asset Management Company.