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Euro Pratik Sales
1.32xsubscribed

Euro Pratik Sales

Laminates/Decoratives
listed
₹14,100Min. investment

Euro Pratik Sales Limited IPO Details

SectorLaminates/Decoratives
Price range₹235 – ₹247
IPO type
Regular
Lot size60 shares
Issue size₹451Cr
Red Herring Prospectus
Read
Market cap
₹2,524CrHigher than sector avg
RevenueApr 2024 - Mar 2025
₹284.2CrHigher than sector avg
Growth rate3Y CAGR
2.50%

Euro Pratik Sales Subscription Status

Date
QIB
NII
Retail
Total
16-Sep-25
0.27 times (X)
0.89 times (X)
0.34 times (X)
0.44 times (X)
17-Sep-25
0.27X
1.23X
0.73X
0.7X
18-Sep-25
0.62X
1.87X
1.23X
1.32X

As on 16-Sep-25, 5:30 PM

Euro Pratik Sales Timeline

  1. Pre-apply
    12 Sep 2025
  2. Bid start
    16 Sep 2025
  3. Bid end
    18 Sep 2025
  4. Allotment
    19 Sep 2025
  5. Release of funds
    22 Sep 2025
  6. Demat transfer
    22 Sep 2025
  7. Listing
    23 Sep 2025

About Euro Pratik Sales Limited

Euro Pratik Sales is in the business of decorative wall panels and laminates. It is one of the top brands in India for decorative wall panels, holding about 15.87% market share in the organised space. In 2023, the company earned ₹1,743 crore just from wall panels. It has launched unique products like Louvres, Chisel, and Auris, which gained recognition at industry expos.
The company operates on an asset-light business model that, instead of owning factories, outsources all manufacturing to 36 partner companies in India, South Korea, and China. Euro Pratik mainly focuses on designing products, building its brand, and expanding its market, while partners handle the actual production.
As of March 2025, it has 30+ product categories and 3,000+ designs. They keep their product range similar to a fast-fashion brand, and have launched 113 catalogues in the last 4 years. Most of the revenue comes from wall panels (66%) and laminates (26%), while the rest comes from other products. Popular names in their range include Chisel, Decolite, Miga Edge (wall panels) and Sapphire, Acroglass, Mirage (laminates).
The company sells its products through 180 distributors spread across 116 cities in 25 states and five union territories of India. Their network covers metros, mini metros, Tier-I, Tier-II and Tier-III cities. In terms of sales, the South region leads with 27%, followed by North (18%), West (18%), East (10%), and Central India (3%).
In FY25, the company made several acquisitions to grow faster, which include Vougue Decor, Euro Pratik Laminate LLP, Millenium Decor, and others. They also expanded into the USA with Euro Pratik USA, LLC, resulting in widening the product range, expanding the distribution network and stepping into new markets. Over time, the company has built a strong brand through investment in social media, TV ads, trade shows, and digital promotions. In FY25, they spent ₹60 crore on advertising, which was about 2% of total revenue.
The global wall panel industry is steadily growing and is expected to touch $13.1 billion by 2030 at a 3.8% CAGR, with high growth in the PS, PVC, and acrylic segments. In India, the market is expanding much faster and could reach about ₹5,507 crore by 2029 at 18% CAGR, mainly due to urbanisation, increasing disposable income and a shift toward stylish and eco-friendly products.
The company is well placed to benefit from this trend. It already has a strong name, a wide variety of products, and a large network of distributors. Going forward, it wants to reach many more cities in India by adding to its 180 distributors and also grow internationally through its overseas companies. On the product front, it has 9 new launches and 300+ designs in the pipeline. At the same time, the company is putting effort into strengthening its brand with marketing campaigns and celebrity endorsements.
Now, Euro Pratik Sales Ltd is launching its initial public offering (IPO), which consists of an offer for sale worth up to ₹451.31 crore. Its shares will be listed on the NSE and BSE.

Euro Pratik Sales Limited IPO Analysis

IPO REVIEW

Euro Pratik Sales | Analysis Video

Should you apply?

Watch our analysts break down the Euro Pratik Sales Limited IPO — business model, financials, valuation and key risks — to help you decide whether to apply. The video covers the IPO price band, important dates, and what the subscription numbers mean for retail investors.

Checklist

Quality analysis
Revenue growth
Company valuation
Earnings expansion
Risk analysis
Debt to Equity ratio
Promoter holdings
Shares pledged
The investment checklist helps you understand a company's financial health at a glance and identify quality investment opportunities easily

Strength and Weakness

Strong market position

The company has a 15.87% revenue market share in FY23 among organised players, making it one of the biggest brands in this category. Its brands “Euro Pratik” and “Gloirio” are well recognised due to their focus on quality, trendy designs, and customer satisfaction.

Broad product portfolio

As of FY25, the company had 30+ categories, 3,438 SKUs and 3,000+ designs. It has introduced first-to-market products like Louvers, Chisel, and Auris, which gave it a head start over competitors. The portfolio also includes 11+ laminate products (Sapphire, Acroglass, Aster, Corriano, Icore, Docore, Mirage, etc.) plus other items.

Design and product innovation

The company works like a fast-fashion brand for interiors, always updating collections. It launched 113 product catalogues in 4 years. Its strong design team and advisory architects guide new product creation. Currently, it has 9 new products and 308 designs in the pipeline.

Pan-India distribution network

As of FY25, it had 180 distributors across 25 states and 5 union territories. The distribution network covers metros, mini-metros, tier I to tier III cities, ensuring deep consumer reach. In terms of sales, the South region brought in the highest share at 27%, followed by the North and West at about 18% each, while the East contributed around 10% and the Central region about 3%.

Asset-light business model

The company outsources the manufacturing to 36 contract manufacturers across India, South Korea, China, the USA, Turkey, Portugal etc. This avoids heavy investment in factories and keeps operations cost-efficient. It focuses instead on branding, product design, and distribution, which are high-margin areas.

Objectives of Euro Pratik Sales Limited IPO

Offer for sale
The IPO is a complete offer-for-sale of ₹451.3 crore. IPO proceeds will go to selling shareholders.
Listing on stock exchanges
The company wants to achieve the benefits of listing its shares on the Stock Exchange.

Compare

CompanyRevenue*3Y growthPATMarket capP/E ratioD/E ratio
This IPO₹284.2Cr2.50%₹76.4Cr₹2,524Cr32.800.01
This sector (avg.)₹170.41Cr---₹13.06Cr₹422.49Cr26.480.47
₹1,025.09Cr---₹121.87Cr₹3,750.27Cr26.380.05
₹897.96Cr---₹47.88Cr₹570.99Cr38.920.43
₹58.89Cr---₹11.97Cr₹274.15Cr25.120.45

*Revenue for financial year 2024-25. Lower P/E and D/E ratios are generally preferred.

Euro Pratik Sales Contact Details

Company NameEuro Pratik Sales Limited

How to apply for Euro Pratik Sales?

  1. Step 1

    Log in to your Upstox account to access IPO investments. Next, select the current IPO section.

  2. Step 2

    Specify IPO details. Enter the number of lots and the price you wish to apply for.

  3. Step 3

    Enter UPI ID. After entering your UPI ID, click submit. This will place your bid with the exchange.

  4. Step 4

    Mandate Notification. Your UPI app will receive a mandate notification to block funds.

  5. Step 5

    Approve Request. Your funds will be blocked once you approve the mandate request on your UPI.

Euro Pratik Sales Limited IPO FAQs

Investors can apply for the Euro Pratik Sales through their Demat account via the stock exchange or through their broker.
The issue size of the Euro Pratik Sales is 451 Cr.
Pre-applying for an IPO allows you to submit your application before the official subscription period begins.
The IPO shares will typically list on major stock exchanges such as the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE), as specified in the IPO prospectus.
Euro Pratik Sales will be open between 2025-09-16 and 2025-09-18.
Euro Pratik Sales allotment date is 2025-09-22. For Euro Pratik Sales allotment status check, you can visit the website of the registrar of the IPO.
For Euro Pratik Sales, the IPO registrar is MUFG Intime India Private Limited. You can check Euro Pratik Sales allotment status on the website of the registrar.
The shares are proposed to be listed on the BSE and NSE.
The Euro Pratik Sales shares will typically be credited to your demat account one working day before the IPO's listing date, provided your application is successfully allotted.
The Euro Pratik Sales lot size is 60 and minimum order quantity is 60.
Euro Pratik Sales has set the price band for its IPO at 247 per equity share with a face value of 1.