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Wakefit Innovations IPO
2.51xsubscribed

Wakefit Innovations IPO

listed
₹14,060Min. investment

Wakefit Innovations Limited IPO Details

Price range₹185 – ₹195
IPO type
Regular
Lot size76 shares
Issue size₹1,288Cr
Red Herring Prospectus
Read

Wakefit Innovations IPO Subscription Status

Date
QIB
NII
Retail
Total
08-Dec-25
0.0 times (X)
0.07 times (X)
0.75 times (X)
0.15 times (X)
09-Dec-25
0.0X
0.25X
1.79X
0.39X
10-Dec-25
1.74X
1.01X
3.1X
2.51X

As on 08-Dec-25, 5:30 PM

Wakefit Innovations IPO Timeline

  1. Pre-apply
    5 Dec 2025
  2. Bid start
    8 Dec 2025
  3. Bid end
    10 Dec 2025
  4. Allotment
    11 Dec 2025
  5. Release of funds
    12 Dec 2025
  6. Demat transfer
    12 Dec 2025
  7. Listing
    15 Dec 2025

About Wakefit Innovations Limited

Incorporated in 2016, Wakefit Innovations is a direct-to-consumer (D2C) home and furnishings company offering wide range of products, including mattresses, furniture, and furnishings under the brand name “Wakefit”.
According to Redseer report, the company was the largest D2C company in terms of FY24 revenue in its category and the fastest homegrown player in the home and furnishings market among organised peers to achieve a total income of over ₹1000 crore in just nine years of operations.
The company has expanded from sleep-solutions into a comprehensive one-stop home and furnishing brand covering mattresses, furniture, and décor. It is the only D2C player in India with all three product categories individually contributing over ₹100 crore in FY24, reflecting wide customer adoption across mass to premium segments.
Wakefit Innovations has created a robust innovation pipeline that is backed by its structured five-stage R&D process. The company launched 3,070 SKUs during FY25 and 2,333 SKUs during FY24. It has also integrated technology-led offerings like Regul8-Active Temperature Control and Track8-Contactless Sleep Monitoring in its Zense Smart range. Besides, the brand was also one of the early adopters in India to commercialise roll-pack mattress technology that helps in lowering freight costs and facilitating quicker deliveries.
The primary product category, which is mattresses, have revenue contributions of 60.65% in H1FY26 and 61.35% in FY25. Furnishings contributed 10.09% in H1FY26 and 11.04% in FY25, indicating healthy diversification, while furniture contributed 29.26% in H1FY26 and 27.61% in FY25. Cross-category loyalty is also strong for Wakefit brand as 22.16% of buyers in furnishings and 17.88% in furniture for H1 FY26 were from existing customer segments.
The company operates a vertically integrated model spanning in-house design, engineering, manufacturing, logistics, and installation. The company operates five manufacturing facilities of which two are situated at Bengaluru, Karnataka, two at Hosur, Tamil Nadu and one at Sonipat, Haryana. It has a strategically located supply chain network of one central warehouse, seven inventory holding points and 18 delivery hubs, enabling efficiency and faster deliveries. Integration of roll-pack and flat-pack design principles further reduces logistics cost and supports scalability.
The company has a presence across 700 districts through 125 company-owned stores and 1,504 multi-brand outlets as of September 30, 2025, giving it a truly nationwide presence across all 28 states and 6 union territories. Its offline network has scaled rapidly, from just 23 COCO stores in March 2023 to 125 in 30 months, signalling strong retail expansion and deeper customer access.
India's home and furnishings market, which was estimated to be worth ₹2.8–3.0 trillion in CY24, is predicted to nearly double to ₹5.2–5.9 trillion by CY30 due to rising incomes, rapid urbanisation, and higher rates of homeownership, as well as consumers' growing demand for organised retail offerings, comfort, and design. WakeFit Innovation is well positioned to benefit from this increase in demand as it is already the largest D2C home and furnishings player in India as of FY24 revenue and growing at a 24.87% CAGR (FY22–FY24), which is 1.64× faster than organised peers. Additionally, it leads all three product categories and has deep D2C penetration, with its own channels contributing 56.97% in FY25 and 64.91% as of September 2025.
The company is focused on strategic expansion of COCO stores and enhancing sales through its website. Further, it aims to expand product categories, scale operations and increase customer lifetime value.
Now, Wakefit Innovations Ltd is launching its initial public offering (IPO), which consists of a fresh issue of ₹377.18 crore and an offer for sale of ₹911.71 crore. The total issue size of the IPO is ₹1,288.89 crore. Its shares will be listed on the NSE and BSE.

How to pre-apply for the Wakefit Innovations IPO?

You can pre-apply for the Wakefit Innovations IPO on Upstox. The pre-application for this IPO, which means the pre-apply open date, usually begins a day before the IPO opens for subscription.
Follow these steps to pre-apply for the IPO:
  • Login to your Upstox account, using your six-digit PIN
  • After successfully logging in, click on ‘Discover’
  • On the Discover tab, you will find the ‘Invest in IPO’ section
  • Under the Invest in IPO section, look for the ‘Wakefit Innovations IPO’ tab and click on it
  • Now fill in all the required information, like ‘bid price’ and ‘lot size’
  • Confirm and click on ‘Pre-Apply’
  • Accept the mandate on your UPI app

How to apply for the Wakefit Innovations IPO?

If you are interested in this investment opportunity but unsure how to apply for the Wakefit Innovations IPO, here are the steps that you need to follow.
When the public issue opens for subscription, one can follow this step-by-step guide on how to apply for the Wakefit Innovations IPO on Upstox:
  • Log in to your Upstox account, using your six-digit PIN
  • After logging in, click on ‘Discover’
  • On the ‘Discover’ tab, you will find the ‘Invest in IPO’ section
  • Under the Invest in IPO section, look for the ‘Wakefit Innovations IPO’ tab and click on it
  • Now fill in all the required information, like ‘bid price’ and ‘lot size’
  • Confirm and click on ‘Apply’
  • Accept the mandate on your UPI app

How to check Wakefit Innovations IPO Allotment Status?

When the allotment process is completed, you can check the status of your application on the Upstox app. Share allotment is generally completed on the next working day after an IPO closes.
Here’s a step-by-step guide on how to check the Wakefit Innovations IPO allotment status:
  • Login to your Upstox account, using your six-digit PIN
  • After logging in, click on ‘Discover’
  • On the ‘Discover’ page, you will find the ‘Invest in IPO’ section
  • Under the Invest in IPO section, you will find the ‘View all’ option
  • Once you click on ‘View all’, you will be directed to the ‘IPO’ tab
  • In the ‘IPO’ tab, click on ‘My applications’
  • In ‘My applications’, under the History section, your Wakefit Innovations IPO allotment status will be mentioned

Checklist

Quality analysis
Revenue growth
Company valuation
Earnings expansion
The investment checklist helps you understand a company's financial health at a glance and identify quality investment opportunities easily

Strength and Weakness

Largest D2C home & furnishing brand

The company is India’s largest D2C home and furnishing solutions provider by FY24 revenue. Its revenue has grown at a 24.87% CAGR in FY22–FY24, approximately 1.64× times higher than the organised industry average. The company’s own channels contribute significant revenue, forming 64.91% of revenue as of September 2025 and 56.97% in FY25, which enhances brand loyalty and drives repeat purchases.

Diverse product portfolio

It is the only Indian D2C player scaled across mattresses, furniture, furnishings & décor, with each category contributing over ₹100 crore in FY24. The brand is top three in the organised mattress market and the largest player in online mattress revenue among competitors. It launched 3,070 and 2,333 SKUs across all its categories in FY5 and FY24, respectively that includes innovative products such as Regul8 and Track8.

Vertically integrated business model

The company’s full-stack control, from CAD/CAM-led design to automated production with robotic systems, enables precision, faster turnaround, and minimal errors. Its five strategically located facilities across Karnataka, Tamil Nadu, and Haryana support large-scale capacity (0.64M mattresses, 0.33M furniture and 1.59M furnishing for 6M FY26), while cost-efficiency measures like in-house board lamination, EPEI-led waste reduction, roll-pack and flat-pack formats.

Rapid expansion in network

The company delivers wide reach through its website, major marketplaces, and rapid offline expansion. COCO regular stores have grown 5x from 23 in FY23 to 125 by September 2025 across 62 cities. MBO presence has scaled quickly to 1,504 stores across 395 cities in under 3.5 years, significantly boosting nationwide accessibility and brand visibility.

Multi-faceted and cost-efficient marketing

The company’s marketing strategy blends community engagement, creative campaigns, and celebrity collaborations to strengthen brand recall while maintaining disciplined spending. Marketing and promotion expenses have remained efficient at 5.10% of revenue in H1 FY25, compared with 7.56% in FY25, 7.84% in FY24, and 11.80% in FY23, demonstrating improved ROI on brand investments alongside growing customer reach and engagement.

Objectives of Wakefit Innovations Limited IPO

Expenditure towards lease payment
42.80%
The company will use ₹161.46 crore for lease, rent and license fee payments for its existing stores
Marketing and advertising expenses
28.70%
The company will allocate ₹108.40 crore for marketing and advertising to boost brand awareness.
General corporate purposes
16.30%
Up to 25% of the IPO’s gross proceeds may be used for general corporate purposes.
Capital expenditure
12.20%
₹30.84 crore will fund 117 COCO-regular stores, and ₹15.41 crore will fund equipment and machinery.

Wakefit Innovations IPO Contact Details

Company NameWakefit Innovations Limited

How to apply for Wakefit Innovations IPO?

  1. Step 1

    Log in to your Upstox account to access IPO investments. Next, select the current IPO section.

  2. Step 2

    Specify IPO details. Enter the number of lots and the price you wish to apply for.

  3. Step 3

    Enter UPI ID. After entering your UPI ID, click submit. This will place your bid with the exchange.

  4. Step 4

    Mandate Notification. Your UPI app will receive a mandate notification to block funds.

  5. Step 5

    Approve Request. Your funds will be blocked once you approve the mandate request on your UPI.

Wakefit Innovations Limited IPO FAQs

Investors can apply for the Wakefit Innovations IPO through their Demat account via the stock exchange or through their broker.
The issue size of the Wakefit Innovations IPO is 1288 Cr.
Pre-applying for an IPO allows you to submit your application before the official subscription period begins.
The IPO shares will typically list on major stock exchanges such as the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE), as specified in the IPO prospectus.
Wakefit Innovations IPO will be open between 2025-12-08 and 2025-12-10.
Wakefit Innovations IPO allotment date is 2025-12-12. For Wakefit Innovations IPO allotment status check, you can visit the website of the registrar of the IPO.
For Wakefit Innovations IPO, the IPO registrar is MUFG Intime India Private Limited . You can check Wakefit Innovations IPO allotment status on the website of the registrar.
The shares are proposed to be listed on the BSE and NSE.
The Wakefit Innovations IPO shares will typically be credited to your demat account one working day before the IPO's listing date, provided your application is successfully allotted.
The Wakefit Innovations IPO lot size is 76 and minimum order quantity is 76.
Wakefit Innovations IPO has set the price band for its IPO at 195 per equity share with a face value of 1.