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Urban Co.Limited

103.45xsubscribed

Urban Co.Limited

103.45xsubscribed

listed

₹14,210Min. investment

Urban Co.Limited IPO Details

Issue size

₹1,900Cr

IPO type

Mainboard

Price range

₹98.00 – ₹103

Listing exchange

BSE, NSE

Listing date

17 Sep 2025

Lot size

145 shares

Draft Red Herring Prospectus

Read

Price range₹98.00 – ₹103

IPO type

Regular

Lot size145 shares

Issue size₹1,900Cr

Draft Red Herring Prospectus

Read

Urban Co.Limited Subscription Status

Date	QIB	NII	Retail	Total
10-Sep-25	0.87 times (X)	2.6 times (X)	4.79 times (X)	2.06 times (X)
11-Sep-25	1.12X	17.89X	17.86X	9.01X
12-Sep-25	81.67X	72.86X	38.92X	103.45X

As on 10-Sep-25, 5:30 PM

Urban Co.Limited Timeline

Pre-apply
8 Sep
Bid start
10 Sep
Bid end
12 Sep
Allotment
15 Sep
Release of funds
16 Sep
Demat transfer
16 Sep
Listing
17 Sep

Pre-apply
8 Sep 2025
Bid start
10 Sep 2025
Bid end
12 Sep 2025
Allotment
15 Sep 2025
Release of funds
16 Sep 2025
Demat transfer
16 Sep 2025
Listing
17 Sep 2025

About Urban Co.Limited

Urban Company operates a technology-driven, full-stack online services marketplace for quality-driven services and solutions across various home and beauty categories. It operates under 3 business segments: (a) India consumer services covering home, beauty and wellness services; (b) the Native segment selling water purifiers and electronic door locks to consumers; and (c) international business providing home and beauty services in the UAE, Singapore and KSA through their marketplace. The company expanded into home solutions in FY23 and 24 with the launch of water purifiers and electronic door locks under the brand name 'Native'.

The company operates its platform at a hyperlocal level, dividing each city into multiple micromarkets with a typical radius of 3-5 km to minimise travel distances; when aggregated across its platform, it operates in over 12,000 service micro markets as of June 30, 2025. The company had 0.70 crore annual transacting consumers and 54,347 average monthly active service professionals in Q1FY26. The average consumer rating given to service professionals on their platform reached 4.79 on a scale of 5.0 in Q1FY26.

The company demonstrates strong consumer retention, with the 2017 cohort collectively increasing their net transaction value spend to 1.81 times by 2024. In Q1FY26, approximately 65.84% of active service professionals purchased the company's products, with products under their own brands and exclusive arrangements contributing 46.34% of total product sales to service professionals, aggregating to ₹22.89 crore. The company platform provides electrical, plumbing, and carpentry services with standardised pricing starting from ₹99 for basic repairs and has entered into arrangements with leading online and offline brands to provide installation services.

The company’s international business generated revenue of ₹35.89 crore, contributing 9.77% of total revenue from operations in Q1FY26. The company launched operations in the UAE in FY19, providing services in Dubai, Abu Dhabi, and Sharjah, with service professionals completing 0.26 crore service orders between FY23 and Q1FY26. With effect from January 1, 2025, Urban Company migrated its KSA operations to a joint venture structure.

The Indian home services market was valued at ₹5,100-5,210 billion (~USD 60 billion) in FY25 and is projected to grow at a 10–11% CAGR to ₹8,400-8,580 billion (~USD 100 billion) by FY30. Rising urbanisation, increasing dual-income households, and greater female workforce participation are creating higher disposable incomes and driving demand for outsourced household services such as cleaning, repairs, beauty, and wellness. Alongside this, the gig economy workforce, a key supply engine for the sector, expanded from 0.77 crore in FY21 to 1.26 crore in FY25 and is expected to reach 2.31 crore by FY30, ensuring a steady pool of service professionals.

Urban Company’s household penetration in the top 200 cities is only 7.8% in FY25, leaving significant scope for expansion in existing markets. Currently present in 47 Indian cities, but large potential lies in the next 192 cities beyond the top 8, which represent 62% of the serviceable market. Expansion into these markets can drive scale. InstaHelp (launched January 2025) targets daily cleaning/household help needs, a large, underserved, unorganised market in India. This can significantly expand consumer engagement and frequency of use.

Now, Urban Company Ltd is launching its initial public offering (IPO), which consists of a fresh issue worth up to ₹472 crore and an offer for sale worth up to ₹1,428 crore. The total issue size of the IPO is ₹1,900 crore. Its shares will be listed on the NSE and BSE.

Urban Co Limited IPO Analysis

IPO REVIEW

Urban Co.Limited | Analysis Video

Should you apply?

Watch our analysts break down the Urban Co Limited IPO — business model, financials, valuation and key risks — to help you decide whether to apply. The video covers the IPO price band, important dates, and what the subscription numbers mean for retail investors.

Checklist

Quality analysis

Revenue growth

Company valuation

Earnings expansion

The investment checklist helps you understand a company's financial health at a glance and identify quality investment opportunities easily

Strength and Weakness

Strong multi-category marketplace with network effects

The company operates across 12,000+ service micro-markets, optimising travel distances (3–5 km, even down to 1–3 km with scale), ensuring faster fulfilment, higher earnings for professionals, and stronger consumer value. This creates powerful network effects as penetration deepens.

Established brand trusted by consumers

he platform achieved consistently high consumer ratings, with an average rating of 4.79 (out of 5.0) in Q1FY26, compared to 4.81 in Q1FY25. Since its inception, it has facilitated 1.46 crore unique consumers, of which 0.68 crore (46.67%) were onboarded between July 2022 and June 2025. Urban Company was also India’s highest searched online home services full-stack platform on Google Trends.

Improved quality of service professionals

With 339 trainers and 247 classrooms across 17 cities, the company ensures professional upskilling, OEM-supplied tools, and efficient fulfilment, with 89.46% of orders delivered within 3 days and 72% of payments retained by professionals.

Strong technology platform

The platform uses AI, ML, and GenAI across operations for demand forecasting, matching skill-based services, and real-time quality checks. For instance, micro-market allocation considers consumer location, timing, and service complexity. GenAI assistants handle onboarding, reminders, and consumer support. Vision-based ML and barcode scanning ensure adherence to SOPs and product authenticity during service delivery.

Innovation and product development capabilities

The company pioneered new tools like the AC foam jet pump, roll-on wax system, and diagnostic co-pilot, while its Native brand introduced consumer-facing innovations such as long-life water purifiers and smart electronic locks.

Objectives of Urban Co Limited IPO

Technology development

40.20%

The company will use ₹190 crore towards new technology development and cloud infrastructure.

General corporate purposes

25.00%

Part of the IPO proceeds will be used for general corporate purposes.

Marketing expenses

19.06%

The company will use ₹90 crore towards marketing activities

Lease payments

15.80%

The company will utilise ₹75 crore towards lease payments for offices.

Urban Co.Limited Contact Details

Company Name	Urban Co.Limited

Company NameUrban Co.Limited

How to apply for Urban Co.Limited?

Step 1
Log in to your Upstox account to access IPO investments. Next, select the current IPO section.
Step 2
Specify IPO details. Enter the number of lots and the price you wish to apply for.
Step 3
Enter UPI ID. After entering your UPI ID, click submit. This will place your bid with the exchange.
Step 4
Mandate Notification. Your UPI app will receive a mandate notification to block funds.
Step 5
Approve Request. Your funds will be blocked once you approve the mandate request on your UPI.

Latest News on Urban Co Limited IPO

Urban Company to file draft papers for Rs 3,000-cr IPO by March-end: Report

Urban Company IPO: Home services provider files DRHP with SEBI for ₹1,900 crore offer; check key details

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Urban Company swings to profit ahead of IPO

Urban Company, Dev Accelerator, Shringar House of Mangalsutra IPOs to open on Sept 10, raising over ₹2,444 crore; all you need to know

3 min read

Urban Company IPO subscribed over 3x on opening day: 10 key things to know from RHP

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Urban Company IPO day 2: Issue booked over 9 times; check category-wise subscription and key details

2 min read

Urban Company IPO subscribed nearly 104 times day 3: Check allotment date and steps

3 min read

Urban Company IPO allotment: How to check status online on BSE, NSE, MUFG Intime India; listing date here

3 min read

Urban Company IPO allotment not yet finalised: Applicants await status check online on MUFG Intime India, NSE, BSE; step-by-step guide

3 min read

Urban Company IPO allotment finalised: Check status online, refunds, share credit date and listing details

2 min read

Urban Company IPO Listing Date: What you need to know before debut on NSE and BSE

3 min read

Urban Company share price: Stock lists at 57.5% premium on NSE; here's how much investors made per lot

2 min read

Why Urban Company rose nearly 74% on listing day: Key qualitative factors from the RHP

3 min read

Urban Co Limited IPO FAQs

How to invest in the Urban Co.Limited ?

Investors can apply for the Urban Co.Limited through their Demat account via the stock exchange or through their broker.

What is the issue size of Urban Co.Limited ?

The issue size of the Urban Co.Limited is 1900 Cr.

What is 'pre-apply' for Urban Co.Limited ?

Pre-applying for an IPO allows you to submit your application before the official subscription period begins.

Which exchanges will Urban Co.Limited shares list on?

The IPO shares will typically list on major stock exchanges such as the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE), as specified in the IPO prospectus.

What are the open and close dates of the Urban Co.Limited ?

Urban Co.Limited will be open between 2025-09-10 and 2025-09-12.

What is the allotment date for the Urban Co.Limited ?

Urban Co.Limited allotment date is 2025-09-16. For Urban Co.Limited allotment status check, you can visit the website of the registrar of the IPO.

Who is the registrar of Urban Co.Limited ?

For Urban Co.Limited, the IPO registrar is MUFG Intime India Pvt.Ltd.. You can check Urban Co.Limited allotment status on the website of the registrar.

Where is the Urban Co.Limited getting listed?

The shares are proposed to be listed on the BSE and NSE.

When will Urban Co.Limited shares be credited to your demat account?

The Urban Co.Limited shares will typically be credited to your demat account one working day before the IPO's listing date, provided your application is successfully allotted.

What is the lot size and minimum order quantity of the Urban Co.Limited ?

The Urban Co.Limited lot size is 145 and minimum order quantity is 145.

What is the price band for the Urban Co.Limited ?

Urban Co.Limited has set the price band for its IPO at 103 per equity share with a face value of 1.