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Simca Advertising IPO
80.64xsubscribed

Simca Advertising IPO

listed
₹2.09LMin. investment

Simca Advertising Limited IPO Details

Price range₹174 – ₹183
IPO type
SME
Lot size600 shares
Issue size₹58Cr
Red Herring Prospectus
Read

Simca Advertising IPO Subscription Status

Date
QIB
NII
Retail
Total
08-May-26
1.84 times (X)
0.52 times (X)
0.23 times (X)
0.65 times (X)
11-May-26
6.5X
3.2X
4.18X
4.23X
12-May-26
101.08X
81.58X
70.27X
80.64X

As on 08-May-26, 5:30 PM

Simca Advertising IPO Timeline

  1. Pre-apply
    6 May 2026
  2. Bid start
    8 May 2026
  3. Bid end
    12 May 2026
  4. Allotment
    13 May 2026
  5. Release of funds
    14 May 2026
  6. Demat transfer
    14 May 2026
  7. Listing
    15 May 2026

About Simca Advertising Limited

Mumbai-based Simca Advertising provides different types of outdoor advertising solutions to advertisers around Mumbai and other states. The company has a large selection of outdoor advertising options including hoardings, gantries, bus panels, bus shelters, kiosks, utilities, and vinyl signage as well as over 100 media assets across Mumbai in high traffic areas including arterial roads, major junctions, commercial areas, and marketplaces.
The company generates revenue from three primary service categories: Traditional out-of-home (OOH) advertising which made up 63.42% of total revenue, Digital out-of-home advertising which contributed 36.01%, and event sponsorship & campaigns which accounted for 0.57% in 9MFY26. Notably, DOOH has rapidly become a larger portion of total revenue, going from 0.0% to 14.5% in FY24 and again to 23.0% in FY25. Space selling fee revenues are approximately 99.58 % of total company revenues and vinyl mounting and dismounting fees account for the remaining balance.
As of December 31, 2025, Simca provides services to 133 clients out of which 130 are in the private sector and three are in the Government sector. The number of total advertising media assets has increased from 86 in FY23 to 150 as of Dec 2025. The number of LED billboards has increased from 0 in FY23 to 72 as of Dec 2025. Ad Placement's utilisation rate improved to 77.96% for 9MFY26, compared to 57.92% for FY23.
The state of Maharashtra has the highest contribution as 81.17% of revenues in 9MFY26. The company has also started to grow its geographical presence to other states, including Karnataka at 5.81%, Haryana at 9.47%, and Uttar Pradesh at 2.82%. In terms of sectors, advertising services (third-party agencies) made the largest contribution at 58.63%, followed by real estate at 27.32%, and banking & insurance at 5.62%.

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Objectives of Simca Advertising Limited IPO

Working capital
40.52%
The company will utilise ₹23.50 crore for funding the working capital of the business.
General corporate purposes
28.93%
Part of the IPO proceeds will be used for general corporate purposes and issue expenses
Capital expenditure
21.93%
The company will utilise ₹12.72 crore for purchase and installation of LED screens.
Strategic partnerships
8.62%
Company will invest ₹5 crore in CWM for digital screens.

Simca Advertising IPO Contact Details

Company NameSimca Advertising Limited

How to apply for Simca Advertising IPO?

  1. Step 1

    Log in to your Upstox account to access IPO investments. Next, select the current IPO section.

  2. Step 2

    Specify IPO details. Enter the number of lots and the price you wish to apply for.

  3. Step 3

    Enter UPI ID. After entering your UPI ID, click submit. This will place your bid with the exchange.

  4. Step 4

    Mandate Notification. Your UPI app will receive a mandate notification to block funds.

  5. Step 5

    Approve Request. Your funds will be blocked once you approve the mandate request on your UPI.

Simca Advertising Limited IPO FAQs