Pelatro Limited

Pelatro Limited stands at the forefront of global technology with its advanced Customer Engagement Platform, mViva. This platform is designed to facilitate customer-centric interactions between enterprises and their end users by deeply understanding consumer behavior and needs. mViva processes vast amounts of data daily, managing information for nearly a billion consumers across 30 countries. By leveraging this data, the platform enables businesses to enhance their engagement strategies through sophisticated behavioral analysis, delivering targeted and effective marketing operations.

The mViva platform offers a comprehensive suite of features, from data collection and analysis to intelligence gathering and reporting. Its end-to-end capabilities empower enterprises to create highly personalized customer journeys. The platform excels in its ability to weave micro journeys into longer-term engagement strategies, using insights gained from consumer behavior to optimize interactions. Despite its robust functionality, mViva remains user-friendly, designed specifically for marketers who may not have extensive technical expertise. This accessibility allows marketers to innovate and push the boundaries of customer engagement effortlessly.

A key differentiator of mViva is its commitment to consumer privacy and data security. The platform operates within the firewalls and computer systems of its customers, ensuring that data remains secure and is not stored or processed on Pelatro’s servers. The company strictly avoids the use of third-party servers for any of its operations, focusing solely on developing software in its own environment. This approach guarantees that customer data is handled with the highest level of privacy, aligning with modern privacy expectations and regulations.

As of May 31, 2024, mViva has been successfully implemented or is in the process of being implemented across 38 telecom networks in 30 countries, including India. The platform's global footprint includes 16 networks in Asia, 5 in the Middle East, 15 in Africa, and smaller presences in the Caribbean and Europe. By delivering contextual campaigns and ensuring data privacy, mViva not only enhances marketing returns but also builds trust with its diverse international clientele. Pelatro Limited continues to lead the way in customer engagement solutions, setting new standards for the industry.

Pelatro Limited  prepares for its Initial Public Offering (IPO), the proceeds from the Fresh Issue will be allocated towards critical objectives: