Optimystix Entertainment India IPO

Optimystix Entertainment India is engaged in the creation and production of entertainment content for television, films, OTT and digital platforms. Over the last 25 years, the company has produced more than 150 television shows comprising over 7,500 hours of original programming across major broadcasters, making it one of the few Indian production houses with capabilities across both fiction and non-fiction formats.

The company has built a portfolio of 50+ intellectual properties (IPs) spanning television, films and digital content and has received more than 60 awards across various categories in the Indian television industry. The company has long-standing relationships with leading broadcasters and OTT platforms, including Sony, Colors, Star, SAB TV, Netflix, Amazon Prime Video, Sony LIV, JioStar, Zee5 and T-Series.

Revenue is generated through three business segments; television programming, OTT/web-series content, and film production & associated rights. In FY26, television programming contributed 44.5% of revenue from operations, followed by OTT/web-series content at 32.3% and film production & associated rights at 23.1%, reflecting a diversified revenue mix across entertainment platforms.

The company is transitioning from a commissioned production model towards greater ownership of intellectual property (IP) to enhance long-term monetisation through theatrical releases, OTT licensing, syndication and digital platforms. Under its strategic partnership with T-Series, the company retains a 50% ownership interest in IP while leveraging T-Series' production funding and monetisation capabilities.