H.R.Hygiene Products IPO

H.R. Hygiene Products is an India-based company operating in the hygiene products manufacturing business with a growing national footprint, having its headquarters at Rajkot, Gujarat. The company has adopted a four-brand approach with the brands Femiss (value sanitary napkins), Womanica (luxury sanitary napkins with high absorbency), ElderFit (adult diapers/ incontinence), and Bloom Baby (baby diapers). In addition, H.R. Hygiene Products makes white label sanitary napkins for certain customers and distributes the same using two channels of distribution, i.e., offline and online distribution through e-commerce platforms.

As on May 31, 2026, there were a total of 25 SKUs in the product portfolio of the company. Sales and marketing support was provided by the team consisting of more than 99 members and 25 consignment sales agents (CSAs) for 202 distributors. The bulk of revenue comes from western India, with an 84.4% contribution to revenue during FY26, and is led by Gujarat, followed by Maharashtra and Rajasthan.

Own-brand sales have increased drastically from ₹4.5 crore in FY24 to ₹123.5 crore in FY26, whereas sales through white labelling have decreased correspondingly. Offline/distributor channel sales account for 92.7% of FY26 sales compared to just 7.2% for online sales. In terms of products, sanitary napkins constitute the highest percentage with 95.3% of FY26 sales, followed by adult and baby diapers contributing 1.8% and 0.2%, respectively.