Century Business Media IPO

Century Business Media was established in 1999 and offers Out-of-Home (OOH) advertising services, mainly through airport, railway, metro and city-based media formats. The company provides both digital and non-digital advertising solutions, including billboards, hoardings, unipoles, gantries, pole kiosks, wall wraps, digital screens and in-shop branding.

The company serves corporate and non-corporate clients, government and non-government organisations, public sector undertakings, advertising agencies and media buying firms across sectors such as banking and financial services, insurance, FMCG, healthcare, education, oil and gas, power, steel, mining and infrastructure.

The company has an operational presence across Bihar, Jharkhand, West Bengal and the North Eastern states, while also taking up OOH advertising assignments across other parts of India through exclusive, non-exclusive and third-party media rights. It holds exclusive advertising rights at five airports; Patna, Ranchi, Deoghar, Darbhanga and Jorhat, along with non-exclusive rights at Dimapur and Lilabari airports and marketing rights at Gaya, Agartala and Silchar airports. In the railway segment, it has exclusive advertising rights outside station campuses across five divisions of the East Central Railway zone, covering 714 railway stations. Its metro operations include Platform Screen Door advertising rights at Howrah and Esplanade metro stations.

Airport advertising contributed the largest share of revenue at 61.5% in FY26, followed by railway advertising at 24.8%, city OOH advertising at 11.01% and metro advertising at 2.5%. Bihar remained the largest market, contributing 35.5% of revenue in FY26, followed by Jharkhand at 21.1% and Delhi at 15.4%.

The company has built repeat business with clients across different sectors and the top ten customers contributed 45.5% of revenue in FY26. On the supplier side, the top ten suppliers accounted for 43.3% of total purchases in FY26. The company plans to expand its existing service portfolio by increasing advertising inventory and introducing new media formats. It has secured sole advertising rights for the new terminal at Patna Airport and plans to purchase static media at various railway stations in Bihar and Jharkhand. The company also plan to expand its digital out-of-home advertising offerings and enter relatively untapped regions, including parts of the North Eastern states.