Cash Ur Drive Marketing IPO

Incorporated in 2009, Cash Ur Drive is an out-of-home (OOH) advertising company offering transit, outdoor, print, and digital media services. It holds exclusive media rights on 13,575 cabs, 1,100 electric buses, 150 regular buses, 87 EV charging and battery swap stations, 36 public toilets, and 7 unipoles. The acquisition of rights follows two distinct models: trade media, which involves purchasing advertising space from other advertising companies or agencies as needed. Under exclusive media model advertising rights are directly acquired from media owners in advance. In FY25, 80.98% of revenue was from trade‑media purchases versus 19.02% from exclusive partnerships, with 77.90% generated from non‑government clients. The company is also expanding into EV infrastructure via a group profit‑sharing JV, positioning it for growth in the evolving mobility market.