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Amagi Media Labs IPO
30.08xsubscribed

Amagi Media Labs IPO

IT - Software
listed
₹14,063Min. investment

Amagi Media Labs Limited IPO Details

SectorIT - Software
Price range₹343 – ₹361
IPO type
Regular
Lot size41 shares
Issue size₹1,789Cr
Draft Red Herring Prospectus
Read
Market cap
₹7,809.84CrLower than sector avg
RevenueApr 2024 - Mar 2025
₹1,162.64CrLower than sector avg
Growth rate3Y CAGR
30.70%Higher than sector avg

Amagi Media Labs IPO Subscription Status

Date
QIB
NII
Retail
Total
13-Jan-26
0.0 times (X)
0.04 times (X)
0.29 times (X)
0.06 times (X)
14-Jan-26
0.03X
0.08X
0.5X
0.13X
15-Jan-26
0.03X
0.08X
0.53X
0.14X
16-Jan-26
11.52X
37.03X
8.76X
30.08X

As on 13-Jan-26, 5:46 PM

Amagi Media Labs IPO Timeline

  1. Pre-apply
    12 Jan 2026
  2. Bid start
    13 Jan 2026
  3. Bid end
    16 Jan 2026
  4. Allotment
    19 Jan 2026
  5. Release of funds
    20 Jan 2026
  6. Demat transfer
    20 Jan 2026
  7. Listing
    21 Jan 2026

About Amagi Media Labs Limited

Incorporated in 2008, Amagi Media Labs is engaged in cloud-based broadcast and connected TV technology. The company offers solutions to media companies for the distribution and monetisation of their video content over the internet. The company’s platform allows broadcasters, content owners, and digital publishers to engage with their audiences via smart TVs, mobile devices, and streaming apps, thereby minimising their reliance on traditional cable and set-top box infrastructures.
Amagi Media Labs runs its business through three main solution areas: the cloud modernisation area is all about assisting TV networks to get rid of costly, hardware-heavy broadcasting systems and move towards cloud-based workflows. The streaming unification division represents the biggest chunk of the company’s revenue and deals with the increasing distribution complexity of OTT. As content owners distribute more and more across SVOD, AVOD, and FAST models, the company has developed a single platform system that makes content distribution, analytics, and performance optimisation a much more straightforward and attractive solution. Products like Amagi NOW, PLANNER, and ON DEMAND give customers the opportunity to run multiple streaming models from a single point of control, thus making operations faster and easier.
The monetisation & marketplace area is all about helping customers extract the maximum possible revenue from their content through the use of sophisticated advertising technology and worldwide content licensing. Streaming unification business contributed 52.86% of revenue, followed by monetisation & marketplace business at 25.28% while cloud modernisation contributed 21.86% in H1FY26.
The company catered to a diversified and worldwide customer base of more than 400 content providers, over 350 distributors, and more than 75 advertisers across 40+ countries as of September 2025. The company has established strong bonds with major global media and entertainment players and has worked with more than 45% of the top 50 listed media companies by revenue. Some of the key customers are Vevo, Lionsgate Studios, DAZN, E. W. Scripps, Sinclair Inc., VIZIO, Roku, The Trade Desk, and JioAds.
Amagi Media Labs generates a major portion of its revenue from international markets. In H1FY26, the Americas region accounted for 73.23% of total revenue, while Europe (including the UK) brought in 17.27%. The Asia Pacific region contributed 6.94%, and the Middle East and India were responsible for 1.65% and 0.91%, respectively.
The company is a media technology company that taps into a ₹43,110 crore serviceable addressable market (SAM) in the US as of December 2024, and the market is expected to reach ₹80,210 crore by 2029 at a 13.3% CAGR. Three major changes together are transforming the media industry: one, broadcasters are swapping their traditional infrastructures for those in the cloud with streaming and CTV advertising rapidly expanding from ₹3,08,940 crore to ₹6,01,070 crore by 2029; second, ad spends will nearly double; and third, AI-based technologies are revolutionising content workflows. The broadcast and streaming AI solutions industry, which is just a part of the whole, will reportedly grow 4x from $5 billion to $20 billion by 2029.
Since the USA holds 66% of the market share and on the one hand the traditional broadcasting is going down, on the other the digital platforms are soaring, the industry is giving the preference to the cloud, native, AI, powered platforms capable of offering end-to- end solutions across content creation, distribution, and monetisation a structural change that is opening a lot of opportunities for vertical SaaS players. As traditional broadcasting continues to decline with streaming and CTV advertising surging, Amagi's cloud, native architecture is placing the company in a position to capture migrating spending. The 4x AI market expansion offers a great deal of potential upside, with Amagi already bringing AI to all parts of its platform via smart scheduling, automated promotions, and sports highlights initiatives. Now, Amagi Media Labs Ltd is launching its initial public offering (IPO), which consists of a fresh issue of ₹816 crore and an offer for sale of ₹973 crore. The total issue size of the IPO is ₹1,789 crore. Its shares will be listed on the NSE and BSE.

How to apply for the Amagi Media Labs IPO?

If you are interested in this investment opportunity but unsure how to apply for the Amagi Media Labs IPO, here are the steps that you need to follow.
When the public issue opens for subscription, one can follow this step-by-step guide on how to apply for the Amagi Media Labs IPO on Upstox:
  • Log in to your Upstox account, using your six-digit PIN
  • After logging in, click on ‘Discover’
  • On the ‘Discover’ tab, you will find the ‘Invest in IPO’ section
  • Under the Invest in IPO section, look for the ‘Amagi Media Labs IPO’ tab and click on it
  • Now fill in all the required information, like ‘bid price’ and ‘lot size’
  • Confirm and click on ‘Apply’
  • Accept the mandate on your UPI app

**How to check Amagi Media Labs IPO Allotment Status? **

When the allotment process is completed, you can check the status of your application on the Upstox app. Share allotment is generally completed on the next working day after an IPO closes.
Here’s a step-by-step guide on how to check the Amagi Media Labs IPO allotment status:
  • Login to your Upstox account, using your six-digit PIN
  • After logging in, click on ‘Discover’
  • On the ‘Discover’ page, you will find the ‘Invest in IPO’ section
  • Under the Invest in IPO section, you will find the ‘View all’ option
  • Once you click on ‘View all’, you will be directed to the ‘IPO’ tab
  • In the ‘IPO’ tab, click on ‘My applications’
  • In ‘My applications’, under the History section, your Amagi Media Labs IPO allotment status will be mentioned

How to pre-apply for the Amagi Media Labs IPO?

You can pre-apply for the Amagi Media Labs IPO on Upstox. The pre-application for this IPO, which means the pre-apply open date, usually begins a day before the IPO opens for subscription.
Follow these steps to pre-apply for the IPO:
  • Login to your Upstox account, using your six-digit PIN
  • After successfully logging in, click on ‘Discover’
  • On the Discover tab, you will find the ‘Invest in IPO’ section
  • Under the Invest in IPO section, look for the ‘Amagi Media Labs IPO’ tab and click on it
  • Now fill in all the required information, like ‘bid price’ and ‘lot size’
  • Confirm and click on ‘Pre-Apply’
  • Accept the mandate on your UPI app

Amagi Media Labs Limited IPO Analysis

IPO REVIEW

Amagi Media Labs IPO | Analysis Video

Should you apply?

Watch our analysts break down the Amagi Media Labs Limited IPO — business model, financials, valuation and key risks — to help you decide whether to apply. The video covers the IPO price band, important dates, and what the subscription numbers mean for retail investors.

Checklist

Quality analysis
Revenue growth
Company valuation
Earnings expansion
The investment checklist helps you understand a company's financial health at a glance and identify quality investment opportunities easily

Strength and Weakness

Integrated video technology platform

The company provides a comprehensive "glass-to-glass"(camera-to-screen) technology stack that produces, delivers, and generates revenue from live content through ads and playout. Cloud, native products like Amagi NOW, CLOUDPORT, STUDIO, CONNECT, ADS PLUS, and THUNDERSTORM help the media industry switch from an on-premises environment to a flexible cloud workflow. This integrated value proposition allows the company to embed itself deeply into customer operations, thus increasing the usage of several products and securing long-term revenue growth.

Diversified marketplace leveraging network effects

The company collaborates with content publishers, distributors, and advertisers to offer a marketplace that is sustainable through itself. As of its H1FY26, it enabled monetisation for 1,823 crore advertising impressions on its marketplace, increasing from 1,077 crore advertising impressions in H1FY25. This expansion is expected to create increasing demand for advertising, distribution, and monetisation from both publishers and advertisers

AI-led technology stack

AI is integrated throughout the platform in the Amagi INTELLIGENCE suite. This includes content scheduling, ad yield optimisation, and analytics. As of September 30, 2025, the company had 547 R&D engineers, making up 55.48% of its workforce. It held 10 patents in areas such as playout automation, ad insertion, and cloud broadcast infrastructure.

Growing global customer base

As of September 30, 2025, the company served 481 customers, an increase from 463 in FY25, 396 in FY24, and 283 in FY23. The number of customers contributing more than US$1 increased from 22 in FY24 to 28 in FY25. Net revenue retention stood at 126.90% in FY25, which is an indication of strong growth. The company partnered with more than 45% of the top 50 media and entertainment companies in terms of revenue as of September 30, 2025.

High customer stickiness

Over the last three years and from June 30, 2025, to September 30, 2025, there was no attrition among the top 10 customers, demonstrating the company's high customer stickiness and long-term relationships. As of September 30, 2025, the top 10 clients had an average relationship tenure of 4 years.

Objectives of Amagi Media Labs Limited IPO

Capital expenditure
81.76%
The company will use ₹667.2 crore towards technology and cloud infrastructure expenses.
Inorganic growth and general corporate purposes
18.24%
Use some net proceeds for an unspecified acquisition and general corporate purposes.

Compare

CompanyRevenue*3Y growthPATMarket capP/E ratio
This IPO₹1,162.64Cr30.70%-₹68.71Cr₹7,809.84Cr-103.74
This sector (avg.)₹2,461.47Cr0.05%₹373.09Cr₹14,720.51Cr148.01
₹2,55,324Cr---₹48,797Cr₹11,30,254Cr23.69
₹1,62,990Cr---₹26,750Cr₹6,63,897.8Cr24.31
₹1,17,055Cr---₹17,399Cr₹4,58,746.3Cr27.94

*Revenue for financial year 2024-25. Lower P/E and D/E ratios are generally preferred.

Amagi Media Labs IPO Contact Details

Company NameAmagi Media Labs Limited

How to apply for Amagi Media Labs IPO?

  1. Step 1

    Log in to your Upstox account to access IPO investments. Next, select the current IPO section.

  2. Step 2

    Specify IPO details. Enter the number of lots and the price you wish to apply for.

  3. Step 3

    Enter UPI ID. After entering your UPI ID, click submit. This will place your bid with the exchange.

  4. Step 4

    Mandate Notification. Your UPI app will receive a mandate notification to block funds.

  5. Step 5

    Approve Request. Your funds will be blocked once you approve the mandate request on your UPI.

Amagi Media Labs Limited IPO FAQs

Investors can apply for the Amagi Media Labs IPO through their Demat account via the stock exchange or through their broker.
The issue size of the Amagi Media Labs IPO is 1789 Cr.
Pre-applying for an IPO allows you to submit your application before the official subscription period begins.
The IPO shares will typically list on major stock exchanges such as the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE), as specified in the IPO prospectus.
Amagi Media Labs IPO will be open between 2026-01-13 and 2026-01-16.
Amagi Media Labs IPO allotment date is 2026-01-20. For Amagi Media Labs IPO allotment status check, you can visit the website of the registrar of the IPO.
For Amagi Media Labs IPO, the IPO registrar is MUFG INTIME INDIA PRIVATE LIMITED. You can check Amagi Media Labs IPO allotment status on the website of the registrar.
The shares are proposed to be listed on the BSE and NSE.
The Amagi Media Labs IPO shares will typically be credited to your demat account one working day before the IPO's listing date, provided your application is successfully allotted.
The Amagi Media Labs IPO lot size is 41 and minimum order quantity is 41.
Amagi Media Labs IPO has set the price band for its IPO at 361 per equity share with a face value of 5.