Brightcom Group Share Price

Brightcom Group Limited (BCG) provides global digital marketing solutions to businesses, agencies and online publishers. It operates in two main segments— digital marketing and software development. It was founded in 2000 by Suresh Reddy.

The company started its operations in 2001 under the name Lanco Global System (LGS), which introduced the Lancoplay server software for telephone and web-based utility bill payments. Since then, the company has undergone several transformations over the years. In 2008, it changed its name to LGS Global Ltd and later it was rebranded as Ybrant Digital.

The company acquired Dream Ad, a prominent Latin American advertising network in 2009. It ventured into mobile marketing services through partnerships with LiveVana and Lepton Software.

It grew further in 2011 by launching Facebook's quality control centre and becoming its official marketing partner. The company's name was changed to Ybrant Digital Limited in 2012. It was listed on the Bombay Stock Exchange and expanded its presence outside Delhi-NCR, Mumbai and Bengaluru. In 2014, Ybrant Digital became Lycos Internet Limited. Then in 2015, Lycos Internet was listed on the National Stock Exchange.

Finally, in 2018, the company rebranded it as Brightcom Group Limited.

Brightcom Group’s market capitalisation stood at over ₹4,000 crore as of December 22, 2023. BCG share price has gained over 546% in the last three years.

Business operations

Brightcom Group brings together ad tech, new media and Internet-of-Things (IoT) businesses worldwide within the digital landscape. Its clients include many popular names such as Airtel, British Airways, Coca-Cola, Hyundai Motors, Maruti Suzuki, Qatar Airways and Samsung.

Brightcom's network of clients also includes big names like Facebook, LinkedIn, MSN, Twitter, and Yahoo! It also collaborates with agencies such as Havas Digital, JWT, Mediacom, Mindshare, Ogilvy One, OMD and TBWA.

The company's global presence is spread across the United States, Israel, Latin America, the Middle East, Western Europe and the Asia Pacific regions. This reach places it at the forefront of the digital landscape.

In FY23, the company expanded its operations by establishing global agency relationships and partnering with 15 additional advertising agencies. The company onboarded 630 direct advertisers and collaborated with 650 large-scale publishers in FY23.

These advancements directly contributed to the enhancement of Brightcom's eCPMs (effective cost per mile). The introduction of innovative products like Blocal Exchange and the Brightcom Video player made substantial contributions to the overall growth of Brightcom's business.

Financial highlights

The company’s total income for the financial year ended March 31, 2023 (FY23) grew 32% to ₹7,390.3 crore from ₹5,017.36 crore in the preceding fiscal. The company's total expenses in FY23 stood at ₹5,490.18 crore compared to ₹3,759.26 crore in FY22. Its net profit increased in FY23 to ₹1,371 crore on a year-on-year basis from ₹912.2 crore in FY22. The company's earnings per share (EPS) stood at ₹6.79 in FY23 compared to ₹4.52 in the previous financial year.