Relaxo Foot Share Price

Relaxo Footwears Limited is headquartered in New Delhi. The company was incorporated in 1984 and has been involved in marketing Hawai slippers, lightweight slippers, canvas shoes and PVC footwear. Relaxo started as a private limited company but was converted into a public entity in 1993. The company has a widespread presence in the Indian market. It has exclusive brand stores and the presence of all major e-commerce portals in the country. The company's brands like Relaxo, Sparx, Flite, and Bahamas are among the leaders in their category.

Business operations

Relaxo set up its first facility in Haryana's Bahadurgarh for making Hawai chappals and lightweight slippers. The project was financed by Relaxo's maiden public issue of ₹4.5 crore, a loan of ₹1.5 crore and the company's internal accruals of ₹1.5 crore. The facility was equipped to produce 50,000 pairs of slippers in a day.

In addition to its unit in Bahadurgarh, Relaxo today has manufacturing facilities in Bhiwadi in Rajasthan and Haridwar in Uttarakhand.

Apart from a robust manufacturing and distribution mechanism, the company also invested in advertising, making Relaxo a brand with good recall value among the customers

In 2016, the company focused on creating a back-end infrastructure by improving inventory control and building a flexible supply chain.

Relaxo opened 20 new retail outlets across India and also started its retail operation in Madhya Pradesh, Himachal Pradesh and Chandigarh. The company launched its online shopping mobile application to cater to consumers who prefer online buying. It also started e-wallet payment payment mode at all retail store outlets in the country.

In FY 2018, Relaxo Footwears opened its 300th exclusive retail store. The company opened 8 franchise outlets in the eastern region on an experimental basis. It also launched a vendor portal for the online registration of new vendors. This move helped Relaxo also upgrade existing vendor profiles and update them on new product offerings.

The company opened franchise outlets in Rajasthan and also took the international route with a branch office in Dubai. Relaxo began commercial production at its new plant at Bhiwandi for manufacturing flip-flops.

In 2019, Relaxo Rubber Private Limited (RRPL) and Marvel Polymers Private Limited (MPPL) (Transferor Companies) were merged into the company.

Relaxo Footwear Ltd's market capitalisation stood at nearly ₹22,500 crore as of December 29, 2023. Relaxo share price has surged 13% in the last three years.