Established in: 1945
Managing Director and CEO: Rajiv Bajaj
Part of the Bajaj Group, founded by Jamna Lal Bajaj, Bajaj Auto Limited is among the largest two and three-wheeler manufacturers in India. The company is engaged in the development, manufacturing and distribution of motorcycles, commercial vehicles and electric two-wheelers and their parts.
It operates under the philosophy of “Value for Money”, delivering performance, quality and fuel efficiency at a price that resonates with both global and domestic markets.
Bajaj Auto Limited, headquartered in Pune, Maharashtra, India, operates manufacturing plants in Chakan (Pune), Waluj (Aurangabad) and Pantnagar (Uttarakhand). Each manufacturing plant specialises in different product lines, and together they manufacture millions of units per year.
History of Bajaj Auto
The company started selling imported two- and three-wheelers in India in 1948 before obtaining a licence for manufacturing. In 1959, the company finally got the manufacturing licence from the government of India and began the local production of scooters.
By 1960, Bajaj Auto went public by launching it’s Initial public offering and got listed on the Indian Stock Exchanges. Between the 1960s and 1970s, the iconic Bajaj Chetak scooter became a symbol of the middle class mobility in India.
A famous advertising slogan is “Hamara Bajaj”, which ran for decades and built a strong emotional contract between the brand and customers.
In the 1980s and 1990s, motorcycles began to replace scooters in Indian markets, so the company pivoted to motorcycles business. Later, the company launched a successful motorcycle platform and entered into a technical collaboration with Kawasaki of Japan in 1984.
In 2007, Bajaj Auto demerged its financial services arm, and two separate entity was borned, Bajaj Finserv and Bajaj Finance, to strengthen focus on mobility. Today, the Bajaj Group is a diversified conglomerate, but Bajaj Auto is counted as the leader when it comes to two-and three-wheelers.
Business Segment of Bajaj Auto
Broadly, the Bajaj Auto business is divided into four segments. The details of the segments are as follows:
1. Motorcycles: Bajaj’s motorcycle portfolio has a wide price range and caters to diverse customer profiles.
- For the entry segment, the company had Platina, CT110
- Pulsar 125, Pulsar 150 for daily city commuters.
- Pulsar NS200, Pulsar RS200, and Dominar 400 caters the premium customers.
- KTM and Triumph cater to super-premium customers.
The brand Pulsar motorcycles, launched in 2001, transformed Bajaj from a scooter company into a motorcycle company.
2. Three-Wheelers: Bajaj Auto holds a dominant position in India’s CNG and electric auto rickshaw market. The three-wheelers are mostly used for commercial purposes; they require frequent replacement and servicing. Due to this, it generates a steady revenue for the company.
In the EV three-wheeler segment, its RE EV platform is gaining popularity in metro cities as urban transport transitions away from internal combustion engine vehicles.
3. KTM and Triumph: Bajaj Auto did a strategic partnership with the global two-wheeler brands KTM and Triumph. Bajaj holds 48% of KTM AG and manufactures KTM and Husqvarna models at its Chakan plant for global markets.
Bajaj also partnered with Triumph Motorcycles of the UK to develop and manufacture mid-capacity motorcycles for domestic and international markets. Both a partnership is profitable and contributes to the company's overall revenue.
4. Exports: The company earns 40% to 45% of its two-wheeler revenue from exports. Key markets include Nigeria, Egypt, Colombia, the Philippines, Mexico and Bangladesh. Export business provides a hedge against domestic demand cycles.
Future Strategy of Bajaj Auto Limited
As the two-wheeler and three-wheeler vehicles are rapidly adapting to the changes in customer buying behaviour, the company is ready with a future strategy to cater for the demand.
1. Premiumisation: The partnership with KTM and Triumph is all part of a premiumisation strategy. In upcoming premium motorcycle models, Bajaj will keep a higher average selling price to generate better margins and insulate the company from pricing wars in the entry-level segment.
2. Boosting Exports: The company plans to increase its presence in Africa, Latin America, and South and Southeast Asia. It is also targeting new markets in Central Asia and the Middle East.
3. Three-Wheeler Electrification: The commercial three-wheeler fleet is upgrading to EV faster than the motorcycle market. Bajaj wants to capture the upcoming demand and defend its market share. Bajaj is likely to improve its battery technology and go-to-market investments in the CNG and EV three-wheeler space.
4. Expand Triumph Models: The company plans to expand the model range, with more capacity variants, adventure touring models and EV variants.
5. Investment in R&D: The company is investing in advanced research around battery management systems, connected vehicle technology and alternative fuels.
Bajaj Auto Limited Financial Performance (FY25 vs FY24)
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Revenue: Bajaj Auto reported consolidated revenue of ₹52,468.96 crore in FY25 vs ₹46,306.45 crore in FY24. It showed an increase of 13.30% on a yearly basis, reflecting decent growth.
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Operating Profit: The company reported an operating profit of ₹10,223.53 crore in FY25 vs ₹10,040.04 crore in FY24. It showed an increase of 1.82% on a year-on-year basis, indicating that the company's operating profit is growing well.
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Net Profit: It reported a net profit of ₹7,324.73 crore in FY25 compared to ₹7,708.24 crore in FY24. It showed a decrease of -4.97% on a yearly basis, indicating mild negative performance.
Bajaj Auto Share Price Today
As of 11 Jun 2026, Bajaj Auto share price is ₹10,114.00. The stock opened at ₹10,127.00, compared to its previous close of ₹10,144.00. During today's trading session, Bajaj Auto share price moved in the range of ₹10,081.00 to ₹10,255.00, with an average price of ₹10,168.00 for the day. Looking at its last 52-week, the stock has touched a low of ₹10,081.00 and a high of ₹10,255.00. On the performance front, Bajaj Auto share price has increased by 12.82% over the last six months and is up 17.60% on a year-on-year basis.
The market capitalization of Bajaj Auto is ₹2,83,426 Crs, with a P/E ratio of 26.8 and a dividend yield of 1.47%.
