Strategies for a Successful Authorised Partner Business

The first step to grow an AP business is to build honest and strong client relationships. APs must understand the client's preference and investment goals and guide accordingly. AP must put effort into staying connected with clients through social media and try to provide personalised guidance. Clients love open one-on-one communication when there is any query, AP can help them to resolve such a query to build trust and long-term relationships.

AP must try to offer diversified investment options such as Mutual Funds, ETFs, Stock Baskets, IPO, Bonds, Insurance and more. Every investor has a different risk tolerance and investment goals. AP's goal is to understand the client's risk aptitude and investment goals and suggest a product suitable for investors' needs.

AP gets the benefits of stock brokers trading platform. The clients can stay updated with real-time price quotes and market news. After onboarding, APs must guide clients on how to download the mobile application and how to use it for trading and investment online. Also, brokers keep on launching new products and features, it's the responsibility of AP to tech clients about new product launches and how they can benefit them in their investment journey.

Financial education is essential to all participants entering the world of the stock market. APs can organise Q&A sessions, live webinars, or make short videos explaining the financial concepts. As more and more people participate in Q&A sessions and webinars, the knowledge will grow, and the client will become smarter to make informed decisions.

Nowadays, to grow any business, digital marketing has become a crucial part. In an AP business model, the partners need to be active on social media platforms to build a digital identity, which can help to sell products and get reach online. Clients often check the social profiles of APs before opting for their services.

In every business, the customer is the ultimate king. To keep the business running the one must know how to sell a product or a service. Here, AP must have detailed knowledge about the product offered by the brokers and find opportunities to pitch those clients. APs' commissions are based on the brokerage generated by their client, so APs must learn how to sell the relevant products as per the client’s preference.