Written by Subhasish Mandal
Published on December 17, 2025 | 3 min read
Discount brokers have used technology to their advantage and given a cost effective investment platform. With lower commission, transparency and fully online platforms made them a preferred choice for retail investors and other market participants. In this article, we will discuss the benefits of trading with discount brokers and how to choose the broker for your investment needs.
A discount broker is a type of broker that offers an online platform for trading and investment without providing any advisory or tips. Also, discount brokers offer flat or lower commission compared to the full service brokers. It means, investors who choose to go with discount brokers are looking for cost saving options.
Discount brokers provide many facilities similar to traditional or full service brokers but what differentiate them is brokerage cost. As digitalisation picks up in the Indian stock market, the discount brokers such as Upstox keep on adding new features to their platform and gain the trust of investors. Now, many traditional brokers are also shifting to the discount broking model as it is cost effective to retail investors.
Let’s take a brief look on the key features of a discount brokers:
As discussed above, it offers broking services at lower cost compared to full service brokers. This makes trading and investing affordable for investors with low capital. Investors can capitalise market opportunities while spending less on brokerage.
Discount brokers made account opening very simple and fully online. You can upload the required documents online and get your investing account set up in just a few hours. Check Upstox for fast account opening.
They don’t offer any investing tips to their clients. This helps clients to make their own decision, without getting involved in tips of guaranteed returns.
Let’s take a look on key benefits of trading with discount brokers:
1. Cost Saving for Active Traders: If you are someone who actively trades and participates in the market, using a discount broker can save a huge cost. Mostly, discount brokers operate on flat brokerage, which helps intraday traders, scalpers to take multiple trades in a day, without worrying about brokerage.
2. Basic Tools and Market Data: They offer basic trading tools such as charts, option chain, strategy builder, kill switch and more in the mobile app as well as on web platforms. It helps traders to take informed decisions and manage risk efficiently.
3. Online Customer Support: While trading, if a trader faces any issue in buying and selling shares or using any feature. They can raise an online complaint or ticket which usually gets resolved within 24 hours.
4. Educational Guides: Discount brokers are focusing on creating content for investor education. To cater to the young investors, these brokers are providing learning material through blogs and videos.
5. User-friendly platform: These brokers put significant efforts to understand the pain points of traders and investors. Due to this research, they are able to build user-friendly apps and web platforms which makes the investing process easier.
Choosing a right discount broker is crucial for meeting your financial goals. Here are few things to consider:
Choose a broker, who listens to your complaints and solves the issue as soon as possible. You can check this by seeing reviews of other investors online.
Choose a broker, who is transparent about the brokerage and other hidden charges.
Your personal information is stored with a broker, make sure to choose a reputed broker who complies with all data privacy rules.
Make sure to trade with SEBI registered brokers only.
Choose a broker who fulfils the compliance requirements. Make sure to check that they are not involved in any fraudulent activity earlier.
A discount broker offers investment services at lower cost and operates in an online mode. Investors and traders who want cost saving while trading can go with discount brokers.
About Author
Subhasish Mandal
Sub-Editor
finance professional with strong expertise in stock market and personal finance writing, he excels at breaking down complex financial concepts into simple, actionable insights. Holding a Master’s degree in Commerce, he combines academic depth with practical knowledge of technical analysis and derivatives.
Read more from SubhasishUpstox is a leading Indian financial services company that offers online trading and investment services in stocks, commodities, currencies, mutual funds, and more. Founded in 2009 and headquartered in Mumbai, Upstox is backed by prominent investors including Ratan Tata, Tiger Global, and Kalaari Capital. It operates under RKSV Securities and is registered with SEBI, NSE, BSE, and other regulatory bodies, ensuring secure and compliant trading experiences.

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