Written by Upstox Desk
5 min read | Updated on October 28, 2025, 14:57 IST
What does it take to pick a stock?
Deciding on your goals?
Types of investors and their strategies
How should you go about it?
Choosing your stocks and indices
The next and final step
Upstox is a leading Indian financial services company that offers online trading and investment services in stocks, commodities, currencies, mutual funds, and more. Founded in 2009 and headquartered in Mumbai, Upstox is backed by prominent investors including Ratan Tata, Tiger Global, and Kalaari Capital. It operates under RKSV Securities and is registered with SEBI, NSE, BSE, and other regulatory bodies, ensuring secure and compliant trading experiences.

Getting started picking stocks and indices needs some goal setting, analysis and vigilance. With a little help from the right quarters, you can set a process that helps make the right choices for the portfolio.
So, you’ve got all your apps and accounts in order to finally start trading and investing. You know the basics: cash in abundance on the balance sheet is better than debt, recommendations from analysts aren’t something you can rely on completely, and a diversified portfolio is a safe bet. With that done, you’re all good to go.
And then you see that the market has thousands of stocks: how do you choose just a few for your portfolio? Even if you’ve gained the expertise, it’s near impossible to go through the financials of each company to choose stocks worth investing in.
Fret not, we are here to help. But before you get to the market side of things, there are to-dos that you need to take care of.
Well, it sounds easy to say ‘decide on your goals’, but what does it actually entail. Of course, the goal in general is to make money. But how much? And for what ends? There are some who want to have an addition to their retirement corpus, some who want to generate and/or preserve wealth and some who eye capital appreciation. You’ll need a different strategy for each of these goals.
Investors’ goals are what typically influence their share choice and purchase and holding decisions. There are a few common investor types.
Your obvious goal is to make money and minimize the chances of losses through diversification. The easy part of planning your strategy is determining what type of investor you are. Once that is done, we arrive at the difficult bit: deciding which shares to buy. If you choose to take the conservative route, a small part of your portfolio can be dedicated to growth stocks. An aggressive investment strategy could entail allocations for blue-chip stocks to mitigate losses.
The most important trick for success in trading in stocks and indices is ‘constant vigilance’. Follow the news and keep an eye out for updates, see what the experts are saying, and read blogs and articles. And soon enough, with knowledge, you can begin to formulate opinions and judgement. The tenet is simple: you use the information at your disposal to gauge whether the price of a stock will rise (or an index will appreciate), and you buy it in anticipation of its value improving in the future.
Once you must select the companies, an amalgamation of all the decision-making factors described earlier comes into play.
At the end of all the research and tracking, you arrive at a list that may have twenty companies, five, or none. The outcomes are not really, either better or worse. If you have arrived at none, it could mean you avoided a bad investment, or selected companies incorrectly. The outcome is indicative of two things: how your investments will bear future results and how your research needs to evolve further.
Now that you are informed, put it in practice and get picking and trading.
About Author
Upstox Desk
Upstox Desk
Team of expert writers dedicated to providing insightful and comprehensive coverage on stock markets, economic trends, commodities, business developments, and personal finance. With a passion for delivering valuable information, the team strives to keep readers informed about the latest trends and developments in the financial world.
Read more from Upstox