PLATINUMONE BUSINESS SERVICES Share Price

PlatinumOne Business Services Limited offers business process management services to mid-size and large corporations. It helps companies meet their customer acquisition needs in the fast-moving consumer goods (FMCG), furniture, insurance, real estate and software. The company's services include lead conversion, lead generation, channel management, customer care, sales enablement and loyalty programme. Headquartered in Maharashtra's Thane, the company was originally incorporated as PlatinumOne Wealth Advisors Private Limited in 2008. It was renamed to PlatinumOne Business Services Private Limited. It was again renamed to PlatinumOne Business Services Limited.

Business operations

PlatinumOne delivers services like lead conversion, customer care, lead generation, loyalty programs and channel management through its call centres. Working with its clients, the company articulates process design, people technology and Infrastructure. The company uses various calling modes like predictive or preview that are used based on speed and accuracy.

The company's BPO services can be classified into four broad categories:

Lead conversion

It deploys a channel research approach that uses its client's leads across their lifecycle through voice support as well as live web chat for real-time interaction. PlatinumOne also offers planned follow-ups through email and voice calls.

Loyalty program

The company uses upsell and cross-sell opportunities to deliver optimised Lifetime Customer Value for its clients.

Channel support

The company offers two-way communication between senior sales management and the channel partners. Its proprietary CRM supports clients across the value chain of managing channel partners. The company offers a comprehensive service starting with the recruitment of the partners and communication with them about the client's new products and incentive schemes. Further, it goes all the way through to taking orders, and feedback about products, services and consumer behaviour.

Customer support

PlatinumOne offers omni-channel, proactive and customer support services to augment the customer experience for its clients. Continuous engagement and prompt customer query-handling offered by the company help its clients to increase trust, loyalty and retention among customers.

PlatinumOne started its outsourcing journey with ICICI Prudential Life Insurance Company Limited as its first client in 2009. In 2012, the company shifted to a new headquarters to accommodate its growing strength.

The company received ISO 27001: 2013 certification issued by the United Registrar of Systems in 2017. The next year, it opened branch offices in Haryana’s Gurugram and New Delhi. It also bought its first office in Thane. In 2019, the company opened a branch in Kolkata.

The company’s client base includes the likes of Godrej Properties, Godrej Interio, Edelweiss Tokio Life, Tally Lodha Group, Nippon and Capital Foods.

As of January 25, 2024, PlatinumOne Business Services Ltd's market capitalisation is valued at over ₹25 crore. PlatinumOne Business Services share price has slumped over 35% in the last year.

Financial highlights

⦁ PlatinumOne's total revenue from operation in FY23 was ₹ 25.7 crore, recording 8.2 % year-on-year growth from ₹ 23.75 crore in FY22.
⦁ The company reported a net profit of ₹3 crore in FY23 as against ₹2.3 crore in FY22. ⦁ The EBITDA for the company for FY23 was reported at ₹3.8 crore which is approximately the same as the figures reported for FY22. ⦁ Its basic earnings per share (EPS) was ₹14.53 in FY23 compared to ₹16.32 in the last financial year.