The TV broadcasting sector is an important part of the media and entertainment industry, reaching millions of people. It includes companies that run TV channels, create content, provide satellite broadcasting and offer digital streaming services.
These businesses make money through advertisements, subscriptions and selling content. The sector benefits from a large audience and rising demand for regional content. The rise of streaming platforms (OTT), high-definition (HD) channels, and Direct-to-Home (DTH) services has changed the way people watch TV.
Traditional television is still popular but more people are switching to digital content, creating both opportunities and challenges for broadcasters. Although the industry faces competition from digital platforms, changing government rules and ups and downs in ad revenue, it continues to be a key part of India’s media sector.