Upstox’s pan-India survey on insurance-buying decisions found that 63% of respondents decide on an insurance purchase with less than an hour explanation. The study reveals widespread lack of understanding—50% of respondents couldn’t distinguish a ULIP from an endowment policy, yet most owned one. Meanwhile, agents admit to mis-selling and offering commission kickbacks (not permitted by law). Our survey dives deep into India’s insurance buying and selling landscape.