Written by Mariyam Sara
2 min read | Updated on October 16, 2025, 15:52 IST
Two Ways to Invest in Gold
Let's compare investing in physical gold and ETF on multiple aspects
So which should you choose? physical gold or invest in ETF
Upstox is a leading Indian financial services company that offers online trading and investment services in stocks, commodities, currencies, mutual funds, and more. Founded in 2009 and headquartered in Mumbai, Upstox is backed by prominent investors including Ratan Tata, Tiger Global, and Kalaari Capital. It operates under RKSV Securities and is registered with SEBI, NSE, BSE, and other regulatory bodies, ensuring secure and compliant trading experiences.
It is a common saying among jeweller fraternity; if you keep on remaking gold ornaments by moulding your existing ornaments, by the third remake, your golds value diminishes to almost 10% of your original piece of ornament. Reason, deduction of impurity and making charges. Sounds terrifying, isn’t it ? And here’s the irony, Gold has delivered approximately 11% average annual returns in rupee terms over the past decade, outperforming fixed deposits and matching equity indices during volatile periods. However, the most profitable way to own gold may not involve touching it at all.
When you walk into a jeweller to purchase an ornament or even the pure versions like a gold coin or a bar, you are not just paying for gold, but paying for the entire ecosystem of holding physical gold.
Making charges typically range from 8% to 25% of the gold's value. So, on a Rs.1 lakh gold purchase, you could immediately lose Rs.8,000-25,000 to making charges alone. Add GST at 3% (Rs.3,000 on Rs.1 lakh). You have already spent Rs.11,000-28,000 beyond the actual gold value. Then come storage costs—bank lockers in metro cities now charge Rs.3,000-15,000 annually depending on size. Insurance adds another 0.5-1% of gold value per year. These are just buying and holding charges. What happens when you sell? Jewellers usually offer 5-10% below market rates, citing purity verification costs and their profit margins. That Rs.1 lakh worth of gold? You might receive only Rs.90,000-95,000 even if gold prices haven't moved.
A gold ETF is an exchange-traded fund whose value moves as per the value of gold. You don’t need to buy and hold the actual gold but buy and sell units of these fund on stock exchanges, similar to stocks. Each unit of a gold ETF represents a specific quantity of gold, such as one gram, making it a convenient way to invest in this yellow metal. Gold ETFs is just investing in pure value of gold. No making charges, no GST on the gold itself (only on fund management fees 0.5% - 1%) and no storage headaches. When you sell, you receive the exact market price minus a small brokerage (around Rs.10-20 per order).
Over a 10-year holding period, these cost differences compound significantly. A Rs.10 lakh investment in physical gold with 15% initial making charges and 8% exit discount effectively starts at Rs.85,000 in actual gold value and exits at Rs.76,500 per lakh invested, a permanent 23.5% erosion before considering any price appreciation. The same amount in Gold ETFs faces only the 0.5% annual expense ratio, totaling roughly 5% over a decade. That 18.5% difference can thus become a significant amount over the span of time.
The verdict is unambiguous here as the purpose of holding gold in different formats is different.
| Aspect | Physical Gold | Gold ETF |
|---|---|---|
| Selling Time | 2–3 days (jeweller visit, purity check, negotiation) | Seconds, funds available next business day (T+1) |
| Price Received | 5–10% below market, negotiation required | Exact market price |
| Minimum Investment | ₹7,500+ per gram (before making charges) | ₹60–70 per unit; start with ₹500 |
| Monthly SIP | Difficult; must save for lump sum; mg gold not available OTC | Easy; invest any amount monthly (min ₹500) |
| Purity Guarantee | Hallmarking is recent; ancestral jewellery may lack purity guarantee | 99.5% pure, guaranteed by fund structure |
| Selling Verification | Buyers demand re-testing; charges/discounts apply | No verification needed; standardised |
| Storage | Individual responsibility; theft risk | 40+ tonnes in secured vaults (₹24,000+ crore AUM) |
| Best For | Traditional gifting, physical possession, cultural events | Pure investment, wealth building, systematic SIPs |
India's gold consumption story is evolving, thanks to digitalisation and improved financial literacy. Younger investors increasingly view gold as a portfolio diversifier, not just a wedding necessity. ETFs facilitate this mindset shift.
Your grandparents or even parents' gold strategy was sound for their era. Today, with digital infrastructure and transparent markets, you have better options. The metal’s value has not changed, but the ways to own it have.
About Author
Mariyam Sara
Sub-Editor
holds an MBA in Finance and is a true Finance Fanatic. She writes extensively on all things finance whether it’s stock trading, personal finance, or insurance, chances are she’s covered it. When she’s not writing, she’s busy pursuing NISM certifications, experimenting with new baking recipes.
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