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Shareholding Info
  • Promoters
    55.45 %
  • Foreign institutions-FII
    13.88 %
  • Other domestic institutions
    5.93 %
  • Retail and other
    13.41 %
  • Mutual Funds
    11.33 %

ABFRL Overview

Aditya Birla Fashion and Retail Limited (ABFRL) is a part of the Aditya Birla Group. The company was established after the merging of two branded apparel businesses from the Birla Group, Pantaloons Fashion and Retail (PFRL) and Madura Fashion and Lifestyle (MFL).
ABFRL was established in 2015. It has around 3,468 stores across India.

MFL is a subsidiary of the Birla Group and ABFRL. It is a collection of the following brands: Allen Solly, Van Heusen, Louis Philippe and Peter England. ABFRL also has an international portfolio of fashion brands, 'The Collective'. It also has exclusive partnerships signed with brands like Ralph Lauren, Simon Carter, Ted Baker, Fred Perry, Forever 21, American Eagle, Hackett London and Reebok.

ABFRL journey

company’s key milestones are listed below:
  • 2015: ABFRL emerges after the consolidation of Pantaloons Fashion and Retail Limited (PFRL) and Madura Fashion Limited by the Aditya Birla Group.
  • 2016: ABFRL announces the acquisition of Diana Retail and DLF Brands Limited for the sale of artificial jewellery, merchandise and fast fashion clothing under the brand 'Forever 21'. It signs an exclusive deal with UK's fashion brand 'Ted Baker'.
  • 2017: ABFRL signs a deal with American Eagle Outfitters Inc.
  • 2018: ABFRL and Ralph Lauren Asia Pacific Limited (RLAPL) sign a deal in which ABFRL acquires exclusive rights for operating retail stores, the right to distribute products after importing them to India, and the e-commerce right, which allows it to display and sell its products via the website collective '.in'.
  • 2020: ABFRL acquires an ethnic wear brand named Jaypore and forges a partnership with the designers Shantanu and Nikhil.
  • 2021: ABFRL partners with Sabyasachi Mukherjee and Tarun Tahiliani, some of the top designers in India. It also acquired a 52.4% stake in House of Masaba Lifestyle Private Limited, which was founded by designer Masaba Gupta.
  • 2022: ABFRL announces another two brands: Marigold Lane, which is a premium women's ethnic wear brand and Tasva, a premium men's ethnic wear brand.

ABFRL Initial Public Offering (IPO)

ABFRL opened its rights issue for subscription on 8th July 2020 and closed it on 22nd July 2020. The firm aimed to raise ₹995 crore with its rights issue of partly paid-up equity shares, at a face value of ₹10 each.

ABFRL products

ABFRL is in the business of fast fashion and retail. It offers multiple types of clothing for men and women under its brands, which are:
  • Pantaloons
  • Louis Philippe
  • Van Heusen
  • Allen Solly
  • Peter England
  • Jaypore
  • Tasva
  • Marigold Lane

Exclusive partnerships:

  • Ralph Lauren
  • Hackett London
  • Simon Carter
  • Ted Baker
  • Fred Perry
  • Forever 21
  • American Eagle
  • Reebok
ABFRL stock price return in 5 years: 79.71%

ABFRL business highlights

ABFRL key verticals

Revenue break-up


Madura Fashion and Lifestyle




ABFRL performance highlights


8,136 crore

EBITDA (FY2021-22)

1,203 crore

Net profit margin (FY2021-22)


Share price return in last 3 years


ROCE (FY2021-22)


ROE (FY2021-22)

-2.96 %

ABFRL management

  • Chairman: Kumar Mangalam Birla
  • Chief Executive Officer (CEO): R Sathyajeet
  • Chief Finance Officer (CFO): Jagdish Bajaj
  • CEO (Innerwear Business): Puneet Malik

Indian fashion industry overview

The following are the key players in the fashion and retail industry:


Key players

Market capitalisation

 November 2022

 (in crore)


Reliance Retail

₹16,95,000 crore


Benetton India Private Limited

₹620 crore


Lacoste India

₹1,950 crore


Da Milano

₹100 lakh


Bata India

₹21,100 crore

Size of the Indian fashion and retail industry

Over 10% of India's GDP is contributed by the retail industry. Globally, India stands at number five in the retail industry. India's per capita retail store availability is also one of the highest in the world.

Industry growth prospects

  • The Indian fashion and retail industry is expected to grow at a CAGR of 16.32% by FY2026-27.
  • The revenue in the fashion segment is expected to reach ₹15 lakh crore.
  • In the fashion segment, the number of users is expected to amount to 53 crore by 2027.
  • User penetration is 22.8% in 2022 and is expected to hit 36% by 2027.

ABFRL growth prospects

  • ABFRL is focusing on building alliances with other brands internationally.
  • Its total revenue in FY2020-21 stood at ₹8,136 crore, recording a growth of 55%. Looking at this growth, the Chairman of ABFRL announced that the company will be surpassing a revenue of ₹21,000 crore by FY2025-26.
  • ABFRL is leveraging technology to build a strong brand in the coming years.
  • The firm is expected to grow at a CAGR of 15% during FY2020-26.

Risks and concerns

  • Potential economic recession due to interest rate hikes could impact the overall performance of the Indian fashion and retail industry and stock prices.
  • Because of the Covid-19 pandemic, customer visits to retail stores are dropping significantly.
  • Digital platforms are making customers evolve super fast, making them follow new trends. The company must keep changing with the market, otherwise, it might not be able to cope with the industry.


Aditya Birla Fashion and Retail Limited
Ph: 022-50245000
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