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Is Paytm clawing back its UPI share?

7 min read
The past couple of years have been a rollercoaster for One 97 Communications, shaped by regulatory shocks and a fiercely competitive UPI landscape. Yet its latest numbers show a positive shift that warrants a closer look. Is this the result of strategic tweaks, changing merchant behaviour, or simply the rise of UPI itself? The answer isn’t obvious, and that’s what makes the trend interesting.
In October, Paytm logged 1.52 billion UPI transactions, its best showing in 20 months.

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