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2 min read | Updated on September 12, 2024, 09:09 IST
SUMMARY
The airline, which controls over 60% of India's total domestic traffic, is looking at changing its image from only a domestic carrier to becoming a global player. In a year, shares of the company have rallied 96%.
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The airline; however, said it won't let go of the original mantra of providing low-cost travel to Indian passengers.
The report said, "IndiGo started as a low-cost model and grew on the philosophy of providing affordable and reliable travel to Indian passengers. While the airline starts to focus on premiumising its services with the business class, loyalty programme, and big planes, the CEO said it won't let go of the original mantra of providing low-cost travel to Indian passengers but will rather offer more choices to the customer who is ready to pay more."
"Our ambition to keep cost leadership in this incredibly competitive Indian market will remain. But if the additional costs of complexity are outweighed by the additional revenues, we should go after that opportunity. We are determined to keep our cost leadership, and we are not making any changes to that product," Pieter Elbers added.
In a year, shares of the company have rallied 96%. In comparison, the NIFTY50 index has gained 25% during the period.
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