Written by Sachin Gupta
Published on May 19, 2026 | 8 min read
Over the years, gold has been one of the most trusted investment vehicles in India due to its safe-haven nature. Indians have traditionally purchased jewellery, coins, and bars to gain exposure to the gold price. But things have changed today; there has been a major shift in gold investment with the rise of fintech and online investing. In this loop, digital gold has emerged as a convenient option for modern-day investors.
With investment in digital gold, investors are allowed to buy, sell and store gold online without holding it physically. Individuals can start investing with as little as ₹10, making it available to small investors as well as experienced ones.
It is important to note that digital gold is not notified as securities and not regulated as commodity derivatives by SEBI. So they may expose investors to counterparty and operational risk.
Digital gold is a type of investment where investors purchase gold online, and the equivalent quantity of physical gold is stored securely by the platform provider in insured vaults. The value of the investment increases or decreases in line with the prevailing gold prices.
There are several payment apps, jewellers, and fintech platforms that provide digital gold investment services. Individuals can buy fractional quantities of gold and redeem them for cash or physical gold later.
On November 8, 2025, the capital market regulator, the Securities and Exchange Board of India (SEBI), issued a caution relating to investment in digital gold and e-gold products offered by online platforms.
SEBI-regulated gold products include Gold ETFs, exchange-traded commodity derivatives and electronic gold receipts, while digital gold/e-gold offered by online platforms is outside SEBI’s purview. SEBI said that digital gold products are not under the purview of the regulator.
SEBI stated that “Such digital gold products are different from SEBI-regulated gold products as they are neither notified as securities nor regulated as commodity derivatives. They operate entirely outside the purview of SEBI. Such digital gold products may entail significant risks for investors and may expose investors to counterparty and operational risks.”
Digital gold enables investors to buy gold online without physically holding it. Whenever an individual buys digital gold, the platform purchases an equivalent quantity of physical gold on their behalf at the current market price.
Let’s say the gold is priced at ₹15,000 per gram, and an investor buys digital gold worth ₹1,500; they effectively own 0.1 gram of gold.
The gold is stored securely in insured vaults, which are managed by authorised custodians, while the investor’s holdings are reflected through the app or website. Investors can keep track of their investments in real time, buy additional gold, or sell their holdings anytime for cash or physical gold.
Investing in digital gold is simple and transparent. Investors can follow these easy steps to invest in digital gold:
Step 1: Select a reputable platform that partners with established bullion providers. Investors should look for transparency regarding:
Step 2: Various platforms require PAN and Aadhaar-based verification for larger transactions. Completing the KYC process ensures compliance and smoother transactions.
Step 3: Decide your investment amount. Individuals can start with as little as ₹10 and gradually accumulate gold over time via systematic purchases.
Step 4: Investors should monitor gold prices regularly and can sell digital gold instantly for cash or physical gold.
Digital gold can be a convenient investment option, but it may not be suitable for everyone. The following groups of investors should think carefully before investing in it:
Digital gold is taxed broadly like physical gold. Tax applies at two stages: GST on purchase and capital gains tax on sale.
| Feature | Physical Gold | Digital Gold | Gold ETF |
|---|---|---|---|
| Form of Investment | Jewellery, coins, bars | Online gold holdings | Exchange-traded fund backed by gold |
| Mode of Purchase | Jewellers, banks, dealers | Mobile apps and digital platforms | Stock exchanges through Demat account |
| Storage Requirement | Self-storage or bank locker | Stored in insured vaults by provider | No physical storage required |
| Purity Concerns | May vary depending on seller | Usually 24K, 99.5%+ purity | Standardised and regulated |
| Regulation | Not directly regulated as investment | Not regulated by SEBI as securities/commodity derivatives | Regulated by SEBI |
| Liquidity | Moderate; depends on buyer/jeweller | High; instant online selling | High; traded on exchanges |
| Transaction Costs | Making charges and GST applicable | Spread between buy and sell price | Brokerage and fund expense ratio |
| Demat Account Needed | No | No | Yes |
| Risk of Theft | High if stored physically | Low | No physical-theft risk |
Digital gold provides a simple and accessible way to invest in gold without any concern of physical ownership. This is best for investors looking for flexibility, small ticket investments, and easy liquidity. However, investors should be cautious as digital gold is currently not regulated by SEBI. It is an unregulated product and may not suit large-ticket or risk-averse investors.
Digital gold is an online investment product that allows investors to buy, sell, and hold gold digitally without physically storing it.
Digital gold is generally stored in insured vaults, but it is not fully regulated like Gold ETFs or mutual funds.
Most platforms allow investments starting from as low as ₹10 or ₹100.
Yes, many platforms offer redemption options in the form of gold coins or bars, subject to delivery charges.
No, digital gold is currently not regulated by SEBI, unlike Gold ETFs and other exchange-traded products.
Digital gold is taxed similarly to physical gold, with capital gains tax applicable on profits from sale.
Yes, most platforms provide instant selling options based on prevailing gold market prices.
Digital gold offers convenience and small-ticket investing, while Gold ETFs provide stronger regulatory protection and transparency.
About Author
Sachin Gupta
Senior Sub-Editor
is a seasoned financial writer with over eight years of experience across global markets, including Australia, the UK, and New Zealand. He specialises in simplifying complex financial concepts, making them accessible and engaging for a wide range of readers. When he’s not writing or traveling, he can often be found exploring the mountains, drawing inspiration from the calm and clarity of the outdoors.
Read more from SachinUpstox is a leading Indian financial services company that offers online trading and investment services in stocks, commodities, currencies, mutual funds, and more. Founded in 2009 and headquartered in Mumbai, Upstox is backed by prominent investors including Ratan Tata, Tiger Global, and Kalaari Capital. It operates under RKSV Securities and is registered with SEBI, NSE, BSE, and other regulatory bodies, ensuring secure and compliant trading experiences.
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