Euro Pratik Sales

Euro Pratik Sales

Laminates/Decoratives
open
₹14,100Min. investment
  1. Pre-apply
    12 Sep
  2. Bid start
    16 Sep
  3. Bid end
    18 Sep
  4. Allotment
    19 Sep
  5. Release of funds
    22 Sep
  6. Demat transfer
    22 Sep
  7. Listing
    23 Sep

About Euro Pratik Sales Limited

SectorLaminates/Decoratives
Price range₹235 – ₹247
IPO type
Regular
Lot size60 shares
Issue size₹451Cr
Red Herring Prospectus
Read
Market Cap
₹2,524CrHigher than sector avg
RevenueApr 2024 - Mar 2025
₹284.2CrHigher than sector avg
Growth rate3Y CAGR
2.50%

Euro Pratik Sales Limited IPO Overview

Euro Pratik Sales Limited IPO date

Euro Pratik Sales Limited IPO will open for subscription on September 16, 2025, and the closing date for the IPO is September 18, 2025. After this, investors are expected to be updated about the allotment status on September 19, 2025.

Investors who have been allotted shares can expect them to be credited to their demat account on September 22, 2025. The shares will be listed on the NSE and the BSE on Tuesday, September 23, 2025.

Euro Pratik Sales Limited IPO price band

The IPO includes an offer for sale. The IPO price band has been set between ₹235 to ₹247 per share. Interested investors can choose a price within this band to apply for the IPO.

The IPO is a book-building issue, comprising an offer for sale of ₹451.31 crore only.

Euro Pratik Sales Limited's IPO listing price will be determined on September 23, 2025. The listing price is the price at which a company’s shares debut on the stock exchanges.

Euro Pratik Sales Limited IPO lot size

Euro Pratik Sales Limited IPO details have been declared. The minimum lot size for an application is 60 shares, and the investor would have to apply for a minimum of 1 lot. Meanwhile, the IPO issue size is approximately ₹ 451.31 crore.

Checklist

Quality analysis
Revenue growth
Company valuation
Earnings expansion
Risk analysis
Debt to Equity ratio
Promoter holdings
Shares pledged
The investment checklist helps you understand a company's financial health at a glance and identify quality investment opportunities easily

Compare

Companies in this sector
Stylam Industries LtdStylam Industries Ltd
Rushil Decor LtdRushil Decor Ltd
Interiors & More LtdInteriors & More Ltd
Revenue
Higher revenue means strong sales and good market demand
This IPO
₹284.2Cr
This sector
₹170.41Cr
Compare with companies
PAT
Higher PAT means strong profitability and efficient cost management
This IPO
₹76.4Cr
This sector
₹13.06Cr
Compare with companies
Market cap
Higher market cap means strong confidence but may suggest overvaluation
This IPO
₹2,524Cr
This sector
₹422.49Cr
Compare with companies
P/E ratio
Lower ratio usually means stock is undervalued
This IPO
32.80
This sector
26.48
Compare with companies
D/E ratio
Lower ratio usually means fewer liabilities
This IPO
0.01
This sector
0.47
Compare with companies

Objectives

Offer for sale
The IPO is a complete offer-for-sale of ₹451.3 crore. IPO proceeds will go to selling shareholders.
Listing on stock exchanges
The company wants to achieve the benefits of listing its shares on the Stock Exchange.

Strength and Weakness

Strong market position

The company has a 15.87% revenue market share in FY23 among organised players, making it one of the biggest brands in this category. Its brands “Euro Pratik” and “Gloirio” are well recognised due to their focus on quality, trendy designs, and customer satisfaction.

Broad product portfolio

As of FY25, the company had 30+ categories, 3,438 SKUs and 3,000+ designs. It has introduced first-to-market products like Louvers, Chisel, and Auris, which gave it a head start over competitors. The portfolio also includes 11+ laminate products (Sapphire, Acroglass, Aster, Corriano, Icore, Docore, Mirage, etc.) plus other items.

Design and product innovation

The company works like a fast-fashion brand for interiors, always updating collections. It launched 113 product catalogues in 4 years. Its strong design team and advisory architects guide new product creation. Currently, it has 9 new products and 308 designs in the pipeline.

Pan-India distribution network

As of FY25, it had 180 distributors across 25 states and 5 union territories. The distribution network covers metros, mini-metros, tier I to tier III cities, ensuring deep consumer reach. In terms of sales, the South region brought in the highest share at 27%, followed by the North and West at about 18% each, while the East contributed around 10% and the Central region about 3%.

Asset-light business model

The company outsources the manufacturing to 36 contract manufacturers across India, South Korea, China, the USA, Turkey, Portugal etc. This avoids heavy investment in factories and keeps operations cost-efficient. It focuses instead on branding, product design, and distribution, which are high-margin areas.

About Euro Pratik Sales Limited

Euro Pratik Sales is in the business of decorative wall panels and laminates. It is one of the top brands in India for decorative wall panels, holding about 15.87% market share in the organised space. In 2023, the company earned ₹1,743 crore just from wall panels. It has launched unique products like Louvres, Chisel, and Auris, which gained recognition at industry expos.
The company operates on an asset-light business model that, instead of owning factories, outsources all manufacturing to 36 partner companies in India, South Korea, and China. Euro Pratik mainly focuses on designing products, building its brand, and expanding its market, while partners handle the actual production.
As of March 2025, it has 30+ product categories and 3,000+ designs. They keep their product range similar to a fast-fashion brand, and have launched 113 catalogues in the last 4 years. Most of the revenue comes from wall panels (66%) and laminates (26%), while the rest comes from other products. Popular names in their range include Chisel, Decolite, Miga Edge (wall panels) and Sapphire, Acroglass, Mirage (laminates).
The company sells its products through 180 distributors spread across 116 cities in 25 states and five union territories of India. Their network covers metros, mini metros, Tier-I, Tier-II and Tier-III cities. In terms of sales, the South region leads with 27%, followed by North (18%), West (18%), East (10%), and Central India (3%).
In FY25, the company made several acquisitions to grow faster, which include Vougue Decor, Euro Pratik Laminate LLP, Millenium Decor, and others. They also expanded into the USA with Euro Pratik USA, LLC, resulting in widening the product range, expanding the distribution network and stepping into new markets. Over time, the company has built a strong brand through investment in social media, TV ads, trade shows, and digital promotions. In FY25, they spent ₹60 crore on advertising, which was about 2% of total revenue.
The global wall panel industry is steadily growing and is expected to touch $13.1 billion by 2030 at a 3.8% CAGR, with high growth in the PS, PVC, and acrylic segments. In India, the market is expanding much faster and could reach about ₹5,507 crore by 2029 at 18% CAGR, mainly due to urbanisation, increasing disposable income and a shift toward stylish and eco-friendly products.
The company is well placed to benefit from this trend. It already has a strong name, a wide variety of products, and a large network of distributors. Going forward, it wants to reach many more cities in India by adding to its 180 distributors and also grow internationally through its overseas companies. On the product front, it has 9 new launches and 300+ designs in the pipeline. At the same time, the company is putting effort into strengthening its brand with marketing campaigns and celebrity endorsements.
Now, Euro Pratik Sales Ltd is launching its initial public offering (IPO), which consists of an offer for sale worth up to ₹451.31 crore. Its shares will be listed on the NSE and BSE.

Frequently asked questions

How to invest in the IPO?

Investors can apply for the IPO through their Demat account via the stock exchange or through their broker.

What is the issue size of Euro Pratik Sales ?

The issue size of the Euro Pratik Sales is 451 Cr.

What is 'pre-apply' for Euro Pratik Sales ?

Pre-applying for an IPO allows you to submit your application before the official subscription period begins.

Which exchanges will Euro Pratik Sales shares list on?

The IPO shares will typically list on major stock exchanges such as the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE), as specified in the IPO prospectus.
Ipo opens on 16 Sep 2025, 10:00 AM