Orient Tradelink projects 30% rise in revenue through new business venture

The company reported it has acquired the marketing rights to over 2,000 hours of spiritual and sports content along with 44 books.

The company’s research and development (R&D) teams have expanded the merchandising inventories and launched products such as the Shirdi Sai Baba Samadhi box, which features mantras narrated by Shri Aushim Khetarpa. According to the company, this venture is expected to increase the turnover by 30% in the coming year.

Orient Tradelink stated that all the books are repackaged and are available on digital platforms like Amazon and Flipkart. Moreover, sales of the Sai Baba inventory are expected to rise substantially over the next four months.

The company reported that the content rights acquired over the past 4 years have been turned into merchandise, books, pen drives, special boxes, and specially packaged inventories prepared for the audience.

Additionally, the company is focusing on expanding its FMCG division. The Agarbatti segment is expected to grow in both the offline as well as online channels. The company is projecting the FMCG division to grow from the second quarter with a 10% contribution to the company’s revenue that will increase its bottom line by 2-3 times its current profitability.

Shares of the company have risen by nearly 15% since the beginning of the year. The stock has lost over 20% in the last one year