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3 min read | Updated on December 26, 2024, 10:27 IST
SUMMARY
With this expansion, the company aims for deeper penetration and higher EV adoption in small towns beyond the Tier-I and Tier-II cities, as per the stock exchange filing.
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Ola Electric Mobility rallies over 6% on expansion of retail network to 4,000 stores
In a filing to the stock exchanges on December 25, Ola Electric Mobility said that the company has expanded its network to 4,000 stores nationwide, registering a fourfold increase from the total number of stores.
With this expansion, the company aims for deeper penetration and higher EV adoption in small towns beyond the Tier-I and Tier-II cities, as per the stock exchange filing.
“One of the world's most significant expansions of the EV footprint, bolstering access, growth, and adoption in the country, Ola Electric cements its leadership in the space. With the launch of 3,200+ new stores co-located with service facilities, the company is committed to driving large-scale EV adoption enabling deeper penetration beyond tier-1 and tier-2 cities to almost every town and tehsil across India,” the company said.
The company’s aggressive expansion comes amid rising complaints over service issues related to its e-scooters. The expansion is expected to address the customer complaints while boosting its footprint in smaller towns.
The company’s aggressive expansion comes amid rising complaints over service issues related to its e-scooters. The expansion is expected to address customer complaints while boosting its footprint in smaller towns after this expansion.
The release stated, “The company is committed to driving large-scale EV adoption, enabling deeper penetration beyond tier-1 and tier-2 cities to almost every town and tehsil across India. "
The company has been facing rising complaints of dissatisfaction among customers over the availability of after-sales service. Ola Electric has faced customers’ anger over social media platforms and at stores over poor after-sales services. A government agency had also asked the company to explain poor service to customers.
The aggressive expansion will likely address customer dissatisfaction with Ola’s services and improve its local footprint, mainly in smaller towns.
Customers were offered a flat discount of up to ₹7,000 on S1 X portfolio. Besides, benefits up to ₹18,000, including ₹5,000 on select credit card EMIs and MoveOS benefits worth ₹6,000 were available at new Ola stores.
Shares of Ola Electric Mobility were trading 2.17% higher at ₹96.02 apiece on the NSE at 10:20 am.
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