Swiggy launches 'Swiggy Seal' badge to uphold food quality standards among restaurant partners: All you need to know

Swiggy, one of the top online food aggregators and delivery companies in India, launched a new feature called 'Swiggy Seal' on Wednesday, October 23. It is aimed at improving hygiene and food quality standards among restaurant partners on its platform.

The initiative is currently live in Pune and will be gradually scaled up in November to cover more than 650 cities across India.

"Since the program's launch two weeks ago, restaurant partners have shown high interest, with hundreds of requests for hygiene audits already received. Should any concerns arise about a restaurant holding the Seal, Swiggy will thoroughly review the feedback and may revoke the badge if the restaurant fails to maintain the established standards," Swiggy stated.

What does the Swiggy Seal badge mean?

Restaurant menu pages on Swiggy will have the ‘Swiggy Seal’ badge to highlight the ones that have a proven track record of serving hygienic, high-quality meals in quality packaging.

"Leveraging insights from over 7 million verified customer reviews in the past six months, the Swiggy Seal program aims to elevate restaurant hygiene practices. It offers restaurant partners comprehensive insights and actionable support to ensure the delivery of hygienic, well-cooked food in high-quality packaging," Swiggy said.

Swiggy will share detailed and verified customer review-based feedback with restaurant partners through this initiative, focusing on key areas like contamination prevention, optimal cooking and packaging quality. The insights will help restaurants and food chains to identify areas of improvement and implement effective hygiene practices.

The company has collaborated with FSSAI-accredited agencies, including Eurofins and Equinox, to offer restaurants access to professional hygiene audits at exclusive rates.