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Entrepreneur buys banana worth $6.2 million and plans to eat it, what's behind this frenzy?

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3 min read | Updated on November 23, 2024, 19:15 IST

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SUMMARY

Contemporary art has seen many eye-catching developments in the past few years with the arrival of non-fungible tokens (NFTs), interactive digital art and pieces that have meaning deeper than their execution. With Maurizio Cattelan’s Comedian sold at ₹6.2 million to the crypto pioneer Justin Sun at Sotheby’s, it is a moment for art aficionados. TRON founder Sun will also eat the banana, for the sake of artistic experience, changing how we have perceived art so far.

Justin Sun placed the winning bid for Comedian over the phone and paid in cryptocurrency. Image: Shutterstock

Justin Sun placed the winning bid for Comedian over the phone and paid in cryptocurrency. Image: Shutterstock

A banana fixed to a wall with duct tape, or, well, a piece of art, was sold for $6.2 million (₹52.35 crore) at a Sotheby’s auction on Wednesday, November 20. Justin Sun, a Chinese entrepreneur who founded the cryptocurrency TRON, bought the artwork named Comedian, in New York. Sun sees Comedian, made by Italian artist Maurizio Cattelan, as a cultural artefact that brings together the worlds of art and cryptocurrency.

Like an NFT (Non-Fungible Token), which is a unique digital asset recorded on the blockchain and is used as a token of ownership, this artwork’s value also lies in its authenticity. While the banana will rot without doubt, it is the certificate of ownership that allows Sun to recreate it that gives it worth.

As per reports, the bidding for the art piece started at $800,000 and went way beyond Sotheby’s estimate of $1.5 million.

Interestingly enough, the original banana on the artwork was from a local supermarket in Florida, according to the reports.

Sun to eat the banana!

Interestingly, Sun will eventually eat the banana in the coming days, as a part of a ‘unique artistic experience’.

The crypto enthusiast placed the winning bid for Comedian over the phone and paid in cryptocurrency. Apparently, it will be the buyer’s responsibility to replace the banana, according to Artnet.com.

Sun would eat the banana as the last two spectators did in other galleries while the art piece was touring around the world, as per a report by Reuters.

Cattelan’s artwork

In the world of art, while nothing makes sense to some, everything makes sense to the others.
Comedian was first put to display in 2019 at Miami's Art Basel when it drew all the attention it could. People flocked to the display in such large crowds that it had to be taken down for safety reasons.
Comedian has been sparking endless conversations and turning heads wherever it goes. The November 20 auction was filled with commentators saying how they were only present for the banana—“We’re only here for the banana dude,” and, “The world has gone bananas”, Artnet.com quoted a few.

According to Sotheby’s, no other artwork has ever provoked this level of scandal and conversation in the 21st century like Comedian.

Cattelan is known for spirited and audacious artworks, including his America (a golden toilet) and La Nona Ora (a sculpture of the pope struck down by a meteorite).

To him, Comedian is not for mockery, it is a symbol of what we value.

"To me, Comedian was not a joke; it was a sincere commentary and a reflection on what we value. At art fairs, speed and business reign, so I saw it like this: if I had to be at a fair, I could sell a banana like others sell their paintings. I could play within the system, but with my rules”, The Art Newspaper quoted Maurizio Cattelan.

About The Author

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Vani Dua is a journalism graduate from LSR College, Delhi. She is passionate about news and presently covers markets, business, economy, and other related fields. She is an avid reader and loves to spend her time weaving stories in her head.

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