Yaap Digital IPO

Incorporated in 2016, YAAP Digital is a digital marketing, content and technology services company operating across India, UAE, and Singapore with 100+ employees. The company runs a full-stack service model built around three pillars: Design (UI/UX, brand strategy, packaging), discovery (influencer marketing, content creation, integrated social) and distribution (programmatic media, paid social, performance marketing, AdTech & analytics). Its client base spans financial services, consumer goods, tourism, automotive, technology, healthcare and government sectors which make it a broad-based digital marketing play rather than a niche operator.

Revenue is categorised into two segments: Public sector, which contributed 76.76% of total revenue and private sector 23.24% in FY25. Domestically, 72.83% revenue comes from Maharashtra, followed by Haryana at 6.49% and Delhi at 1.98% in FY25. Internationally, the top contributing country is UAE at 15.98% of revenue in FY25.

For FY25, revenue mix was clearly led by the BFSI sector, which contributed 68.59% of total revenue followed by Travel & Tourism at 6.88%) and FMCG at 5.38%. The company had 91 clients as of December 31, 2025, and the repeat business contributed a substantial amount to the revenue (86.70%) in FY25. The company operationally relies heavily on influencer-driven campaigns, short-form videos, paid media, and performance-driven digital campaigns.