Urban Co.Limited

Urban Co.Limited

upcoming
₹14,210Min. investment
  1. Pre-apply
    TBA
  2. Bid start
    10 Sep
  3. Bid end
    12 Sep
  4. Allotment
    15 Sep
  5. Release of funds
    16 Sep
  6. Demat transfer
    16 Sep
  7. Listing
    17 Sep

About Urban Co.Limited

Price range₹98.00 – ₹103
IPO type
Regular
Lot size145 shares
Issue size₹1,900Cr
Draft Red Herring Prospectus
Read

Urban Co.Limited IPO Overview

Urban Company Limited IPO date

Urban Company Limited IPO will open for subscription on September 10, 2025, and the closing date for the IPO is September 12, 2025. After this, investors are expected to be updated about the allotment status on September 15, 2025.

Investors who have been allotted shares can expect them to be credited to their demat account on September 16, 2025. The shares will be listed on the NSE and the BSE on Wednesday, September 17, 2025.

Urban Company Limited IPO price band

The IPO includes a fresh issue of shares. The IPO price band has been set between ₹98 to ₹103 per share. Interested investors can choose a price within this band to apply for the IPO. The IPO is a book-building issue, comprising a fresh issue of ₹472 crore and an offer for sale of ₹1,428 crore. Urban Company Limited's IPO listing price will be determined on September 17, 2025. The listing price is the price at which a company’s shares debut on the stock exchanges.

Urban Company Limited IPO lot size

Urban Company Limited IPO details have been declared. The minimum lot size for an application is 145 shares, and the investor would have to apply for a minimum of 1 lot. Meanwhile, the IPO issue size is approximately ₹ 1,900 crore.

Checklist

Quality analysis
Revenue growth
Company valuation
Earnings expansion
The investment checklist helps you understand a company's financial health at a glance and identify quality investment opportunities easily

Objectives

Technology development
40.20%
General corporate purposes
25.00%
Marketing expenses
19.06%
Lease payments
15.80%

Strength and Weakness

Strong multi-category marketplace with network effects

The company operates across 12,000+ service micro-markets, optimising travel distances (3–5 km, even down to 1–3 km with scale), ensuring faster fulfilment, higher earnings for professionals, and stronger consumer value. This creates powerful network effects as penetration deepens.

Established brand trusted by consumers

he platform achieved consistently high consumer ratings, with an average rating of 4.79 (out of 5.0) in Q1FY26, compared to 4.81 in Q1FY25. Since its inception, it has facilitated 1.46 crore unique consumers, of which 0.68 crore (46.67%) were onboarded between July 2022 and June 2025. Urban Company was also India’s highest searched online home services full-stack platform on Google Trends.

Improved quality of service professionals

With 339 trainers and 247 classrooms across 17 cities, the company ensures professional upskilling, OEM-supplied tools, and efficient fulfilment, with 89.46% of orders delivered within 3 days and 72% of payments retained by professionals.

Strong technology platform

The platform uses AI, ML, and GenAI across operations for demand forecasting, matching skill-based services, and real-time quality checks. For instance, micro-market allocation considers consumer location, timing, and service complexity. GenAI assistants handle onboarding, reminders, and consumer support. Vision-based ML and barcode scanning ensure adherence to SOPs and product authenticity during service delivery.

Innovation and product development capabilities

The company pioneered new tools like the AC foam jet pump, roll-on wax system, and diagnostic co-pilot, while its Native brand introduced consumer-facing innovations such as long-life water purifiers and smart electronic locks.

About Urban Co.Limited

Urban Company operates a technology-driven, full-stack online services marketplace for quality-driven services and solutions across various home and beauty categories. It operates under 3 business segments: (a) India consumer services covering home, beauty and wellness services; (b) the Native segment selling water purifiers and electronic door locks to consumers; and (c) international business providing home and beauty services in the UAE, Singapore and KSA through their marketplace. The company expanded into home solutions in FY23 and 24 with the launch of water purifiers and electronic door locks under the brand name 'Native'.
The company operates its platform at a hyperlocal level, dividing each city into multiple micromarkets with a typical radius of 3-5 km to minimise travel distances; when aggregated across its platform, it operates in over 12,000 service micro markets as of June 30, 2025. The company had 0.70 crore annual transacting consumers and 54,347 average monthly active service professionals in Q1FY26. The average consumer rating given to service professionals on their platform reached 4.79 on a scale of 5.0 in Q1FY26.
The company demonstrates strong consumer retention, with the 2017 cohort collectively increasing their net transaction value spend to 1.81 times by 2024. In Q1FY26, approximately 65.84% of active service professionals purchased the company's products, with products under their own brands and exclusive arrangements contributing 46.34% of total product sales to service professionals, aggregating to ₹22.89 crore. The company platform provides electrical, plumbing, and carpentry services with standardised pricing starting from ₹99 for basic repairs and has entered into arrangements with leading online and offline brands to provide installation services.
The company’s international business generated revenue of ₹35.89 crore, contributing 9.77% of total revenue from operations in Q1FY26. The company launched operations in the UAE in FY19, providing services in Dubai, Abu Dhabi, and Sharjah, with service professionals completing 0.26 crore service orders between FY23 and Q1FY26. With effect from January 1, 2025, Urban Company migrated its KSA operations to a joint venture structure.
The Indian home services market was valued at ₹5,100-5,210 billion (~USD 60 billion) in FY25 and is projected to grow at a 10–11% CAGR to ₹8,400-8,580 billion (~USD 100 billion) by FY30. Rising urbanisation, increasing dual-income households, and greater female workforce participation are creating higher disposable incomes and driving demand for outsourced household services such as cleaning, repairs, beauty, and wellness. Alongside this, the gig economy workforce, a key supply engine for the sector, expanded from 0.77 crore in FY21 to 1.26 crore in FY25 and is expected to reach 2.31 crore by FY30, ensuring a steady pool of service professionals.
Urban Company’s household penetration in the top 200 cities is only 7.8% in FY25, leaving significant scope for expansion in existing markets. Currently present in 47 Indian cities, but large potential lies in the next 192 cities beyond the top 8, which represent 62% of the serviceable market. Expansion into these markets can drive scale. InstaHelp (launched January 2025) targets daily cleaning/household help needs, a large, underserved, unorganised market in India. This can significantly expand consumer engagement and frequency of use.
Now, Urban Company Ltd is launching its initial public offering (IPO), which consists of a fresh issue worth up to ₹472 crore and an offer for sale worth up to ₹1,428 crore. The total issue size of the IPO is ₹1,900 crore. Its shares will be listed on the NSE and BSE.

Latest News on IPO

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Urban Company IPO: The net fresh issue proceeds will be utilised for new technology development and cloud infrastructure, marketing initiatives, and lease payments for its offices. A portion will also be utilised for corporate general purposes.

2 min read

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Urban Company plans to file for a Rs 3,000-crore IPO by the end of March, appointing Kotak Mahindra Capital, Goldman Sachs, and Morgan Stanley to manage the issue. The Prosus-backed company, last valued at $2.1 billion, will issue new and existing shares. Urban Company operates in 30+ Indian cities and foreign markets, connecting gig workers with home services.
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Urban Company reported a consolidated net profit of ₹239.8 crore in FY25, reversing a ₹92.7 crore loss, driven by improved operations and a one-time tax credit. Revenue rose 38.2% to ₹1,144.5 crore, with strong growth in India and international markets. The company is preparing for its IPO, trimming its capital raise to ₹528 crore amid market conditions.

Frequently asked questions

How to invest in the IPO?

Investors can apply for the IPO through their Demat account via the stock exchange or through their broker.

What is the issue size of Urban Co.Limited ?

The issue size of the Urban Co.Limited is 1900 Cr.

What is 'pre-apply' for Urban Co.Limited ?

Pre-applying for an IPO allows you to submit your application before the official subscription period begins.

Which exchanges will Urban Co.Limited shares list on?

The IPO shares will typically list on major stock exchanges such as the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE), as specified in the IPO prospectus.
Opens on 10 Sep 2025