Home First Finance Company India Limited

Founded in 2010 by Jaithirth Rao, P S Jayakumar, and Manoj Viswanathan, Home First Finance Company (HFFC) is a fintech company focussed on the affordable housing space. It is backed by US-based venture capital companies such as Warburg Pincus, True North and Bessemer Venture. It allows borrowers to apply for home loans via a smartphone app, which makes the loan application process paperless. HFFC’s front-end team visits the applicant in person to appraise the borrower. The company also deploys proprietary machine-learning algorithms to assess the credit-worthiness of a customer. As of 30 September 2020, the company had a network of 70 branches covering over 60 districts in 11 states and a union territory in India. It has a significant presence in Gujarat, Maharashtra, Karnataka and Tamil Nadu. It has serviced 44,796 active loan accounts, with the average ticket size ₹10.1 lakh for housing loans. In addition to home loans, HFFC also offers loans against property, developer-finance loans and loans for purchase of commercial property.