ETHOS

ETHOS

listed
₹14,212Min. investment
  1. Bid start
    18 May
  2. Bid end
    20 May
  3. Allotment
    20 May
  4. Release of funds
    26 May
  5. Demat transfer
    25 May
  6. Listing
    30 May

About ETHOS

Price range₹836 – ₹878
IPO type
Regular
Lot size17 shares
Issue size₹472Cr
RHP/DRHP
Read

Checklist

Risk analysis
Debt to Equity ratio
Promoter holdings
Shares pledged
The investment checklist helps you understand a company's financial health at a glance and identify quality investment opportunities easily

How to check the Ethos IPO allotment status?

When the allotment process is completed, you can check the status of your application on the Upstox app. Share allotment is generally done around five to six days after an IPO closes. This is also true in the case of the Ethos IPO.
The Ethos IPO’s closing date is 20 May 2022. The Ethos IPO’s allotment date has been set five days later, on 25 May 2022.
Here’s a step-by-step guide on how to check the Ethos IPO allotment status:
  • Login to your Upstox account, using your six-digit PIN
  • After successfully logging in, click on ‘Discover’
  • On the Discover page, you will find the ‘Invest in IPO’ section
  • Under the Invest in IPO section, you will find the ‘View all’ option
  • Once you click on ‘View all’, you will be directed to the ‘IPO’ tab
  • In the ‘IPO’ tab, click on ‘My applications’ 
  • In ‘My applications’, under the History section, your allotment status will be mentioned

About Ethos IPO

In 1984, the Saboo family set up a factory to manufacture watch components. Then in 2003, they decided to venture into retailing of watches and opened their first luxury retail watch store – Ethos – in Chandigarh. Since then, the luxury and premium watch retailer has become one of the largest players in this space.
It commands a healthy market share of 20% in the luxury watch retail segment and 13% in the premium and luxury watch retail segment in India. It retails watches of 50 brands including Bvlgari, Carl F. Bucherer, Rado, Tissot, Jaeger LeCoultre, Panerai, Omega, Raymond Weil, Louis Moinet, IWC Schaffhausen, H. Moser & Cie, Longines, Baume & Mercier, Oris SA, Corum, and Balmain.
Over the years, the brand has built a pan-India presence with 50 stores spread across 17 cities. Ethos has even opened boutiques in partnership with prominent and leading brands, like Rolex.
The company also focuses sales through the online route. The website offers more than 7,000 premium (₹0.25 lakh - ₹1 lakh per watch), bridge to luxury (₹1 lakh - ₹2.5 lakh per watch), luxury (₹2.5 lakh - ₹10 lakhs per watch) and high luxury (₹ 10 lakhs and above per watch) watches across brands. And in 2021, its website had 2.1 crore visitor sessions.
Now, this company is all set to launch the Ethos IPO and list on the bourses. The proceeds from the Ethos Ltd IPO will be used for paring debt, funding working capital requirements, setting up of new stores and renovating existing outlets.
Here are the key details about Ethos IPO:
Company NameEthos Limited Company TypePrivate
Ethos IPO Opening Date18 May 2022
  Financial snapshot
Here’s a table highlighting the company's key financial metrics
Particulars| FY 19| FY 20| FY 21
9M FY 22
---|---|---|---|--- Revenue|443.5 crore|457.8 crore|386.5 crore|418.5 crore Net Profit/Loss|9.8 crore|-1.3 crore|5.7 crore|15.9 crore

Here’s a quick look at Ethos IPO’s strengths, risks and threats

Strengths

  1. India’s largest website for premium and luxury watches in terms of number of brands and watches offered
  2. Has an omnichannel presence. This includes 25 lakh website users, over 2,83,300 active email subscriptions, 1,68,000 Instagram followers, 1,57,000 Facebook followers, and 12,300 YouTube subscribers
  3. As of 31 March 2022, it has access to a high networth individuals (HNI) customer base of over 2,83,300
  4. Omnichannel model enables it to add more customers, expand reach and provide better watch buying experience
  5. Annually, 35% business comes from repeat buyers registered with the loyalty program of Ethos – Club Echo 
  6. The average selling price of watches moved up from ₹ 73,261 in FY19 to ₹ 1,42,795 in 9MFY22
  7. Its retail stores are located strategically in shopping malls, airport terminals and other premium areas

Risks and threats

  1. Doesn’t have definitive agreements for products or fixed terms of trade with majority of the suppliers
  2. The business partly depends on the continued success and reputation of third-party brands globally
  3. Its top three stores accounted for more than 30% of the revenue in the first nine months of FY22
  4. The growth of online retailers may create pricing pressures and increase competition
  5. Its credit rating has been downgraded in the past. Any future downgrading can make it difficult for the company to raise capital

Ethos IPO details

**** Ethos IPO date

The offer document filed by the company with the SEBI mentions that the Ethos IPO’s opening date – in other words, the Ethos IPO launch date – will be on 18 May 2022. The Ethos IPO closing date is 20 May 2022. After this, investors will be updated about the allotment status on 25 May 2022.
Investors, who have been allotted shares, can expect them to be credited in their demat account on 27 May 2022. The Ethos IPO listing date is 30 May 2022. The listing date is the date on which the shares of a company get listed on the bourses – NSE and BSE.

**** Ethos IPO price band

The entire IPO is a book-built issue. The Ethos IPO price band has been set between ₹836 and ₹878 per share. Interested investors can choose a price within this band to apply for the IPO.
The Ethos IPO listing price will be determined on 30 May 2022. The listing price is the price at which the shares of a company make their debut on the stock exchanges.

**** Ethos IPO lot size

The Ethos IPO details have been declared. The Ethos IPO lot size is set at 17 shares, and an investor can apply for a minimum of 1 lot. Individual investors applying under the retail category can only apply for up to 13 lots (221 shares). Meanwhile, the Ethos IPO issue size is ₹472 crore.

How to apply for the Ethos IPO?

If you are interested in this investment opportunity but unsure how to apply for the Ethos IPO, here we are listing out the steps for you.
Here’s a step-by-step guide on how to apply for the Ethos IPO on Upstox:
  1. Login to your Upstox account, using your six-digit PIN
  2. After successfully logging in, click on ‘Discover’
  3. On the Discover tab, you will find the ‘Invest in IPO’ section
  4. Under the Invest in IPO section, look for the ‘Ethos IPO’ tab and click on it
  5. Now fill in all the required information, like ‘bid price’ and ‘lot size’
  6. Confirm and click on ‘Apply’
  7. Accept the mandate on your UPI app

Open a demat account with Upstox to apply for the Ethos IPO

To apply for the Ethos IPO, you need to mandatorily have a demat account. A demat account helps you hold the shares you buy in a dematerialised format. If you don’t have a demat account yet, you can open one with Upstox by visiting our website or by downloading the app.
Here is a step-by-step guide on how to open a demat account with Upstox.
  1. Click here to visit the demat account opening page on the Upstox website 
  2. Enter your phone number and other essential details to begin opening a demat account
  3. Upload the scanned copies of your PAN, Aadhaar card, a cancelled cheque, and your bank statement as needed
  4. Complete the e-verification using the OTP sent to your registered mobile number
This is all it takes to open a demat account with Upstox. Easy and quick, right?

Upstox – trading app to apply for the Ethos IPO

Applying for IPOs with Upstox is extremely easy. The user-friendly interface and top-notch security make Upstox one of the leading trading apps in India.
You can apply for the Ethos IPO on Upstox, provided you have a demat account. As mentioned in the previous section, you can simply follow the steps to open a demat account with Upstox. The biggest advantage is that when you apply for an IPO using your Upstox account, the brokerage charges are zero.
In fact, courtesy of its robust features and minimal charges, Upstox is among the most preferred trading apps. Lakhs of Indians trust Upstox as it is a reliable trading platform that makes IPO applications easy.

Frequently asked questions

How to invest in the IPO?

Investors can apply for the IPO through their Demat account via the stock exchange or through their broker.

What is the issue size of ETHOS ?

The issue size of the ETHOS is 472 Cr.

What is 'pre-apply' for ETHOS ?

Pre-applying for an IPO allows you to submit your application before the official subscription period begins.

Which exchanges will ETHOS shares list on?

The IPO shares will typically list on major stock exchanges such as the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE), as specified in the IPO prospectus.