
2.70x
subscribed
BlueStone Jewellery & Lifestyle IPO
2.70x
subscribed
About BlueStone Jewellery & Lifestyle Limited
BlueStone Jewellery & Lifestyle Limited IPO Overview
Bluestone Jewellery and Lifestyle Limited IPO date
Bluestone Jewellery and Lifestyle Limited IPO will open for subscription on August 11, 2025, and the closing date for the IPO is August 13, 2025. After this, investors are expected to be updated about the allotment status on August 14, 2025.
Investors who have been allotted shares can expect them to be credited to their demat account on August 18, 2025. The shares will be listed on the NSE and the BSE on Tuesday, August 19, 2025.
Bluestone Jewellery and Lifestyle Limited IPO price band
The IPO includes a fresh issue of shares and an offer for sale. The IPO price band has been set between ₹492 to ₹517 per share. Interested investors can choose a price within this band to apply for the IPO.
The IPO is a book-building issue, comprising a fresh issue of ₹820 crore and an offer for sale of ₹720.65 crore.
Bluestone Jewellery and Lifestyle Limited IPO listing price will be determined on Aug 19, 2025. The listing price is the price at which a company’s shares debut on the stock exchanges.
Bluestone Jewellery and Lifestyle Limited IPO lot size
Bluestone Jewellery and Lifestyle Ltd IPO details have been declared. The minimum lot size for an application is 29 shares, and the investor would have to apply for a minimum of 1 lot. Meanwhile, the IPO issue size is approximately ₹1,540.65 crore.
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Bluestone is the second-largest digital-first omni-channel jewellery brand in India by FY24 revenue, with a 28–32% market share among its peers. Repeat revenue contributed 44.61% in FY25, up from 34.67% in FY23, reflecting strong customer retention.
Bluestone’s proprietary tech stack integrates customer engagement, inventory, supply chain, and operations, enabling real-time insights and scalability. This has led to the highest gross margin return on investment (37.94% in FY25) among leading Indian jewellery retailers, highlighting its capital efficiency.
The company follows a design-first strategy, backed by in-house studios in Bengaluru, Mumbai, and Jaipur, allowing it to launch over 7,400 unique SKUs across 91 curated collections. Its trend-aligned designs span daily wear to occasion pieces, supported by data-driven insights and rapid prototyping, enabling quicker refresh cycles and stronger customer engagement.
Bluestone leverages in-house manufacturing units equipped with CNC machines, 3D printing, and casting equipment, enabling rapid prototyping, design precision, and faster go-to-market. This vertically integrated setup supports high design throughput, efficient inventory turnover, and consistent product quality across its pan-India retail network.
As of March 31, 2025, Bluestone operated 275 stores across 117 cities in 26 states and UTs, reflecting a strong pan-India presence. This includes a strategic mix of 200 company-operated and 75 franchise stores, enabling deep market penetration and scalable expansion.
About BlueStone Jewellery & Lifestyle Limited
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Frequently asked questions
How to invest in the IPO?
What is the issue size of BlueStone Jewellery & Lifestyle IPO ?
What is 'pre-apply' for BlueStone Jewellery & Lifestyle IPO ?
Which exchanges will BlueStone Jewellery & Lifestyle IPO shares list on?
- Pre-apply8 Aug 2025
- Bidding starts11 Aug 2025
- Bidding ends13 Aug 2025
- Allotment finalisation14 Aug 2025
- Release of funds18 Aug 2025
- Demat transfer18 Aug 2025
- Listing19 Aug 2025