Transteel Seating Technologies Limited

About  Transteel Seating Technologies Limited

Incorporated on February 08, 1995,Transteel, a furniture provider, has been catering to businesses of all sizes for over two decades. However, in 2019, they took a considerable leap by adopting a digital-first approach, transforming the way customers engage with their brand. This shift has made it convenient for customers to browse and purchase their diverse range of furniture online. They are a known furniture provider with over 20 years of corporate and B2B experience. The company has developed the skill and expertise in making chairs, office furniture and other residential and commercial furniture.

The furniture solutions are a mix of design, value, and ergonomics, which ensure that your back stays in good shape, day after day. The company also developed the in-house Technical & Design team to provide turnkey solution and implementation of interior and work space in Commercial, Residential and Educational Institutions. The company's aim is to develop creative and innovative designs in furniture space and to develop techniques to make all products as part of “Make in India” initiative.

The company generates its revenue from online, offline and Omni Channel. However, Transteel facilitates omni channel commerce as well. Omni channel refers to the way organisations might tailor the customer experience for individuals across physical and digital channels.That is depending on the customer’s preference i.e. Direct orders on Their website or Backend orders placed by them on behalf of the customer on the company website, Purchase order and order form signed during a store visit. Transteel acquires customers with a digital first approach. They use their digital assets based on Google platforms to dominate and drive traffic to their website. They then acquire customers using an omnichannel approach based on the customers preferences. Transteel has a strong brand recall due our 25+ Year association with the corporate segment. 

Transteel Seating Technologies Limited is set to debut its initial public offering (IPO). The proceeds generated from the Fresh Issue will be allocated towards the following objectives

1.   Prepayment/Repayment of Certain Debt Facility availed by our Company

2.   Purchase of Equipments to Facilitate Manufacturing 

3.  Working Capital Requirements

4.  General Corporate Purposes.

Here are key details about the Transteel Seating Technologies Limited IPO: