R K SWAMY Limited

About  R K SWAMY Limited

Incorporated in 1973, R K Swamy Limited is one of the largest integrated marketing services providers. It provides creative, media, data analytics and market research services. Under integrated marketing communications, it provides services such as creative and digital content, media, events and activation planning, buying and executing etc. Under customer data analytics and MarTech, it offers customer data analytics, delivery and management of customer experience, online reputation management, campaign management, customer insights etc. And under full-service market research, it provides consumer surveys, customer experience measurement, consumer intelligence and more. 

All segments of its business extensively use digital initiatives. As of Q2 FY24, it released over 438 creative campaigns on behalf of its clients, handled over 140 terabytes of data (in FY23 + Q2FY24) and conducted over 1.44 million consumer interviews across quantitative, qualitative and telephonic surveys. These services are provided by over 2,533 employees present in 12 offices and 12 field locations across 12 cities and three business categories. 

As of Q2 FY24, the company served 380 clients, spread pan-India and across various industries such as Banking, Financial Services and Insurance (BFSI); Automotive; and Fast-Moving Consumer Goods (FMCG), Consumer Durables, Retail, and E-Commerce. Some of its clients  include Cera Sanitaryware, Dr. Reddy’s Laboratories, Gemini Edibles and Fats India, Havells India, Hawkins Cookers, Himalaya Wellness Company, Hindustan Petroleum Corporation, ICICI Prudential Life Insurance Company, IFB Industries and more. 

Between FY21 and FY23, it saw a CAGR rise of 19% in its revenue from operations and 116% in its profit. Moreover, the marketing services market in India is expected to grow at a CAGR of 12.5%-14.5% till FY28, which could benefit the company. 

And now, R K Swamy Limited is coming out with its initial public offer (IPO). The IPO will be an offer for sale as well as a fresh issue. The money raised through the fresh issue will be utilised to fund working capital requirements, set up a digital video content production studio,  invest in IT infrastructure development, set up new customer experience centres and for general corporate purposes. Its shares will be listed on the NSE and the BSE.      

Here are key details about the R K SWAMY Limited IPO:

Financial snapshot

Here’s a quick look at R K SWAMY Limited IPO’s strengths, weakness, opportunities and risks (SWOT analysis)

Strengths and opportunities

1. The company has 50 years of experience offering a single window solution for creative, media, data analytics and market research services. 
2. 15 year track record in the data analytics and marketing technology segment, having serviced over 200 clients since 2008. 
3. Well diversified customer base as it has catered to over 4,000 client organisations over the years across multiple industry verticals.
4. Long standing customer relationships as the average number of years of relationships with its top 10 clients is ~19 years, and for its top 50 clients is ~11 years as of 31 March 2023.
5. Established internal infrastructure with a marketing and client services network in 12 Indian cities and foreign subsidiaries in Dubai and Bangladesh to serve clients in the Middle East, North Africa and South Asia as of 30 September 2023. 

Risks and threats

1. A significant portion of its revenue came from its top 10 clients, accounting for 49% of the total revenue from operations in Q2 FY24.
2. Asset light business model increases dependency on various third parties for outsourced services such as designers, production houses and advertising platforms.
3. Faces competition from Publicis Group, WPP, Madison Group, Omnicom Group,  InterPublic Group, Dentsu, Latent View, Fractal Analytics, Course 5, Convonix, Capillary, Nielsen, IPSOS, Kantar, and Unimarket Research.
4. Subject to compliance with data privacy regulations as it operates a network of CATI and customer experience centres.
5. The company relies on field infrastructure comprising 1,350 individuals, of whom 1,302 are freelancers, operating in 17 cities as of Q2 FY24.

R K SWAMY Limited IPO details

|R K SWAMY Limited IPO date

According to the offer document filed by the company with the SEBI, the R K Swamy IPO’s opening date – in other words, the R K Swamy IPO launch date – will be 4th March 2024. The R K Swamy IPO closing date is 6th March 2024. After this, investors will be updated about the allotment status on 7th March 2024.

Investors, who have been allotted shares, can expect them to be credited to their demat account on 11th March 2024. The R K Swamy IPO listing date is 12th March 2024. The listing date is the date on which the shares of a company get listed on the bourses – NSE and BSE. 

|R K SWAMY Limited IPO Price Band

The IPO is an offer for sale as well as a fresh issue. The R K Swamy IPO price band has been set between ₹270 and ₹288 per share. Interested investors can choose a price within this band to apply for the IPO. 

The R K Swamy IPO listing price will be determined on 12th March 2024. The listing price is the price at which a company’s shares debut on the stock exchanges.

|R K SWAMY Limited IPO Lot size

The R K Swamy IPO details have been declared. The R K Swamy IPO lot size is set at 50 shares and an investor can apply for a minimum of 1 lot. Meanwhile, the R K Swamy IPO issue size is approx ₹424 crore. 

How to pre-apply for the R K SWAMY Limited IPO?

You can pre-apply for the R K SWAMY Limited IPO on Upstox. The pre-application for this IPO, which means pre-apply open date, usually begins a day before the IPO opens for subscription. 

Follow these steps to pre-apply for the IPO: 

1. Login to your Upstox account, using your six-digit PIN
2. After successfully logging in, click on ‘Discover’
3. On the Discover tab, you will find the ‘Invest in IPO’ section
4. Under the Invest in IPO section, look for the ‘R K SWAMY Limited IPO’ tab and click on it
5. Now fill in all the required information, like ‘bid price’ and ‘lot size’
6. Confirm and click on ‘Pre-Apply’
7. Accept the mandate on your UPI app

How to apply for the R K SWAMY Limited IPO?

If you are interested in this investment opportunity but unsure how to apply for the R K SWAMY Limited IPO, here we are listing out the steps for you. 

When the public issue opens for subscription, one can follow this step-by-step guide on how to apply for the R K SWAMY Limited IPO on Upstox: 

1. Login to your Upstox account, using your six-digit PIN
2. After successfully logging in, click on ‘Discover’
3. On the Discover tab, you will find the ‘Invest in IPO’ section
4. Under the Invest in IPO section, look for the ‘R K SWAMY Limited IPO’ tab and click on it
5. Now fill in all the required information, like ‘bid price’ and ‘lot size’
6. Confirm and click on ‘Apply’
7. Accept the mandate on your UPI app

How to check the R K SWAMY LimitedIPO allotment status?

When the allotment process is completed, you can check the status of your application on the Upstox app. Share allotment is generally done around five to six days after an IPO closes. 

Here’s a step-by-step guide on how to check the R K SWAMY Limited IPO allotment status:

1. Login to your Upstox account, using your six-digit PIN
2. After successfully logging in, click on ‘Discover’
3. On the Discover page, you will find the ‘Invest in IPO’ section
4. Under the Invest in IPO section, you will find the ‘View all’ option
5. Once you click on ‘View all’, you will be directed to the ‘IPO’ tab
6. In the ‘IPO’ tab, click on ‘My applications’ 
7. In ‘My applications’, under the History section, your R K SWAMY Limited IPO allotment status will be mentioned

Check Allotment Status

Open a demat account with Upstox to apply for the R K SWAMY Limited IPO

To apply for the R K SWAMY Limited IPO, you need to mandatorily have a demat account. A demat account helps you hold the shares you buy in a dematerialised format. If you don’t have a demat account yet, you can open one with Upstox by visiting our website or by downloading the app.

Here is a step-by-step guide on how to open a demat account with Upstox:

1. Click here to visit the demat account opening page on the Upstox website. 
2. Enter your phone number and other essential details to begin opening a demat account.
3. Upload the scanned copies of your PAN, Aadhaar card, a cancelled cheque, and your bank statement as needed. 
4. Complete the e-verification using the OTP sent to your registered mobile number. 

This is all it takes to open a demat account with Upstox. Easy and quick, right? 

Open Demat Account

Upstox – trading app to apply for the R K SWAMY Limited IPO

Applying for IPOs with Upstox is extremely easy. The user-friendly interface and top-notch security make Upstox one of the leading trading apps in India.

You can apply for the R K SWAMY Limited IPO on Upstox, provided you have a demat account. As mentioned in the previous section, you can simply follow the steps to open a demat account with Upstox. The biggest advantage is that when you apply for an IPO using your Upstox account, the brokerage charges are zero.

In fact, courtesy of its robust features and minimal charges, Upstox is among the most preferred trading apps. Lakhs of Indians trust Upstox as it is a reliable trading platform that makes IPO applications easy.